khaula Mahmood

| Ex Polo Player | Scholar-Athlete | Gamer | A follower of latest Anime & Science fiction

Drove 2x growth in both user, and revenue by implementing A/B testing to build a product roadmap creating a focus on UX & CX to grow 50% adoptions and engagement. Trained product teams to implement similar strategies on projects and increased 50% in customer retention. Designed company’s product testing guidelines for conducting web and mobile application testing, app integrations, and quantitative analytical insight, achieving a 50% reduction in preparation time for customer meetings and 80% reduced redundancy of information. Produced actionable product roadmaps, which accelerated enterprise customer audience growth by an estimated 4x. Conducted 360 Multi-Platform campaign planning and built work back plans for internal and external stakeholders cross-functionally including Product Management, external vendor, Sales & Marketing. Partnered with Marketing and Product owners to create customer personas, customer journey, and identified key customer pain points, reducing 20% churn due to confusing pricing models. Partnered with C-Level Executives and Pioneered pricing model to drive customer growth by blending Market and Value-based SaaS pricing, resulting in a 70% increase in customer demo retention.

Education • Masters in Entrepreneurship • Bs.Architecture