
Kevin Miles
Marketing / Advertising / Public Relations
Services offered
*As a seasoned Copywriter and Creative Director, I specialize in crafting powerful, results-driven advertising and marketing campaigns and content that helps businesses thrive by connecting with their audience in meaningful and relevant ways that drives engagement, and achieves measurable success. With a proven track record of creating award-winning campaigns and high-impact content across diverse industries, I bring a unique blend of creativity, strategic thinking, and technical expertise to every project.
My career has spanned across advertising and marketing campaigns, branding, corporate communications, content creation, public relations, SEO, and even nonprofit sectors. I’ve had the privilege of working with a wide range of clients, from giants like McDonald's, Pfizer, iShares and McDonald's, to high-impact nonprofit organizations like the United Way, the American Red Cross and Save The Children. Notably, I led the rebranding campaign for Sutter Health, which resulted in a 53% increase in call volume and a so much traffic to its website and contact center during open enrollment that it nearly broke their website.
True story.
Also, I:
🍔 alongside my brilliant CD partner, Terry Taylor, conceived a concept in just 2 1/2 days that resulted in DMB&B New York winning the Burger King account, which the New York Times hailed as the biggest account shift in history.
🎤 penned the iconic Reese’s Puffs cereal rap. It ran for one year. TikTok and IG made it immortal:
6.4 billion impressions, 97K IG followers, 19K UGC videos, 3.2K remixes.
🏀 conceived “One Game. One Love.” the idea that won the global NBA pitch and was the NBA’s 1st global campaign which was translated into 12 languages and ran in 43 countries.
🇺🇸 was chosen as a top 15 finalist out of 1500+ entries in "Obama In 30 Seconds" an international contest to aid Barack Obama's presidential campaign which was directed by two-time DGA winner Rob Lieberman. Judges included Oliver Stone, Steve Buscemi, James Schamus, Matt Damon and Ben Affleck.
🏆 was honored to be recognized as a top 12 finalist out of 1100 entries in Longhand, a global copywriting competition judged by industry legends Neil French, Indra Sinha, Swapan Seth, Emmanuel Upputuru, Satbir Singh, Ashish Chakravarty and Nima DT Namchu.
🎥 wrote the TV commercial that launched the Fiat 500 into North America.
🚗 wrote the branded entertainment video that introduced the newly redesigned and reimagined Dodge Dart to Gen Z.
🎬 was lucky enough to be selected as a top 5 finalist in the Urban Insider 555-SHORT Screenplay Contest for my screenplay "Good Medicine"—judged by Hollywood icons Joel Zwick, Gina Prince-Bythewood, and Ed Neumeier.
🍿 was chosen as a finalist for the TVwriter.com Spec Scriptacular for "Rise And Shine" for Emmy-winning CBS sitcom, Everybody Loves Raymond.
📽 wrote an episode of the animated web series Broistas which was featured on FunnyOrDie.com which was co-founded by funny man, Will Ferrell and Oscar winner, (Vice, Don't Look Up) Adam McKay.
🎵 was chosen one of 5 winners of the Filmaka.com Lincoln MKS Music Video Contest, with a video directed by MTV Video of the Year nominee and Emmy-winner, Jeff Richter.
I say all that to say this: Whether it's creating viral content and managing large-scale advertising and marketing campaigns, or crafting compelling brand stories that resonate with audiences from all walks of life, I pride myself on delivering results that not only meet but exceed client expectations.
My mission is to transform your vision into compelling narratives that inspire action and drive long term growth. Whether you're looking to revamp your brand, enhance your online presence, or launch a bold new marketing campaign, I work closely with each client to develop customized solutions that align with their business goals and objectives.
So, if you're ready to take your business to the next level, give me a shout out and we can talk about how I can help you achieve remarkable success with powerful storytelling and innovative marketing strategies.
Experience
Throughout my career as a copywriter and creative director, I've crafted compelling campaigns for high-profile clients across industries including healthcare, pharmaceuticals, SaaS, finance, entertainment, and gaming. I offer my clients strategic storytelling, uncommon versatility, and precise execution, with work that consistently engages audiences, strengthens brands, and delivers measurable results.
Education
B.S. Mass Communications
Minor: Journalism
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