Kevin Church

Solace Health: SEO Manager
April 2025 - Present

• Created an AI-powered organic search strategy that increased bookings by 10x in a six month period. 
• Dramatically improved keyword rankings for most relevant terms on a national level.
• Created a localized search strategy giving Solace visibility, traffic, and bookings in 5000+ metro areas across the country.
• Created workflow allowing physicians to create content that built trust in the search engines.
• Greatly amplified share of voice for the brand in AI Overviews as well as within LLMs like Claude, Gemini, and ChatGPT.

Razor Rank: Director of SEO Content
August 2022 — March 2025

• Spearheaded the establishment of a dedicated SEO content program division, designing and creating scalable workflows that increased production and reduced time from ideation to execution.
• Developed and executed a framework for journalistic-style content that increased client expert visibility, resulting in higher engagement metrics and improved E-E-A-T signals.
• Pioneered AI implementation across content operations that reduced research time significantly and increased writer productivity greatly while maintaining the brand voice clients expected.
• Led cross-functional initiatives between SEO, content, and web development teams.
• Assisted the sales team with audits and demonstrated content strategy excellence.

IMPACT: Director of SEO
April 2021 — August 2022

• Led all organic search strategy and execution for IMPACT.
• Developed and implemented an AI-enhanced content workflow system that reduced production time.
• Collaborated with web development teams to address technical SEO barriers
• Worked alongside website strategists and trainers to integrate "They Ask You Answer" inbound marketing principles into SEO strategies for key clients.
• Regularly hosted training sessions for clients and team members and recorded a video series on technical SEO for the content marketer for IMPACT Plus subscribers.

Swappa: SEO Manager
January 2020 — March 2021

• Led organic search strategy for Swappa's human-centric ecommerce marketplace, directly managing all SEO initiatives and a dedicated content team of three writers.
• Developed and executed a content calendar focused on high-value product information and in-depth category guides that expanded Swappa's topical authority in the secondary device market.
• Created weekly performance reporting frameworks that tracked organic traffic growth, position changes, and conversions, providing actionable insights to the executive team.
• Collaborated with development teams to address technical SEO barriers, prioritizing improvements that had the greatest impact on site performance and user experience.

Namecheap: Senior SEO Content Manager
July 2017 — July 2019

• Led a remote team of four content specialists creating strategic content across multiple product lines, establishing Namecheap as an authority in domains and web services.
• Developed comprehensive content silos and a resource center that addressed customer pain points, substantially increasing organic visibility for key product terms.
• Implemented a data-driven content strategy that aligned with user search behavior, resulting in improved engagement metrics and conversion rates across product pages.
• Created detailed weekly performance reports connecting content initiatives directly to product sales, providing clear ROI metrics to executive leadership.
• Collaborated with product managers to identify customer search patterns, contributing valuable market intelligence that informed new product development.
• Established content guidelines and brand voice documentation that ensured consistency across multiple product categories and writer teams.
• Conducted regular content audits to identify optimization opportunities, leading to significant improvements in existing content performance.

Vistaprint: Senior Organic Search Specialist
May 2015 — June 2017

• Conceptualized and launched a comprehensive small business resource center that established Vistaprint as a thought leader while expanding organic visibility for key product categories.
• Developed actionable KPI reporting frameworks that tied content performance directly to business objectives, enabling data-driven optimization decisions.
• Conducted extensive keyword research and market analysis that informed product development teams about emerging customer needs and competitive opportunities.
• Fostered cross-functional collaboration between marketing, product, and development teams, breaking down silos to ensure cohesive implementation of SEO initiatives.
• Created content strategy playbooks that were adopted company-wide, establishing consistent SEO best practices across multiple departments and teams.

Georgia State University - Bachelor of Arts, English Composition with Minor in Sociology@Graduated: June 1997