Kelsey Mauk

Innovative, results-driven leader with extensive experience conceptualizing and executing overarching creative vision and strategy for brand across all platforms. Remarkable success directing creative teams in developing new, brand-aligned campaigns and experiences. Known for transforming complex ideas into compelling visuals across digital, physical, and social platforms. Knowledge of content marketing initiatives, experiential marketing, typography, layout, color theory, and photography. Solid history of overseeing creative materials development, ensuring consistency, quality, and timely delivery. Demonstrated communication and presentation skills; committed to strengthening relations with key members.

Associate Creative Director, Workday, Pleasanton, CA                                                         January 2019 – January 2025

Devised immersive visual narratives for events through direction of digital, motion graphics, experiential, UI, and video assets. Directed team of five designers by cultivating skill development, enhancing operational workflows, and instilling design thinking. Designed agile creative solutions and resolve challenges during live events. Achieved creative outcomes by delivering actionable feedback, elevating design direction, and promoting collaborative synergy among designers. Strengthened vendor relationships via expert guidance, visual oversight, and advisory on materials and structural design. Enabled alignment of initiatives by spearheading synergistic partnerships with marketing teams and stakeholders. Delivered presentations to diverse audiences, enhancing message retention and stakeholder engagement.

• Elevated brand visibility and engagement by redefining Workday’s in-person and virtual trade show presence; spearheaded strategic ideation in partnership with event leaders across marketing.
• Influenced executive decision-making and captivated large-scale audiences by conveying complex concepts to senior leadership and groups exceeding 2,000 attendees.
• Saved hundreds of thousands in event costs and maintained visual impact by value-engineering creative concepts within budget constraints.
• Achieved sub-10% reprint rate and reduced event-related inefficiencies; built file management and print workflows.
• Enhanced brand consistency; launched scalable graphic creation program for field marketers and trusted vendors.
• Minimized production errors and streamlined vendor workflows by instituting efficient file output processes.
• Upheld brand integrity across all customer and internal interactions.

Senior Graphic Designer, Splash! Events/Image Options, San Jose, CA                                February 2015 – January 2019

Introduced venue-specific visual concepts to elevate event identity and audience engagement. Accelerated output delivery by producing creative assets under stringent time constraints. Oversaw event execution by delivering agile, solutions-oriented on-site support. Secured stakeholder buy-in through presentation decks articulating core design intentions.

• Enhanced attendee experience for events with up to 28K participants; spearheaded design of hundreds of signs.
• Raised visual consistency across events by interpreting and applying client-developed brand guidelines.
• Attained a high-value graphics contract for multiple office buildings via impactful concept development.
• Maximized navigational efficiency by conceptualizing signage placement strategies.
• Controlled costs and preserved design intent by resolving production challenges.

Additional Experience

Graphic Designer, Elemental8, San Jose, CA, October 2014 – February 2015

Intern, E&J Gallo Winery, Modesto, CA, April 2014 – October 2014

Display Coordinator, Anthropologie, San Jose, CA, October 2008 – April 2014

BFA in Graphic Design; Minor in Photography & Art History; San Jose State University