Kelsey Mash

KEY ACHIEVEMENTS:

Creator & Influencer Partnerships: 4+ years developing and managing relationships with content creators across YouTube, TikTok, Instagram, and LinkedIn; proven ability to identify authentic brand-creator alignment and negotiate mutually beneficial collaborations that drive engagement and conversions

Partnership Program Development: Generated 25% increase in qualified partnerships and revenue streams through strategic affiliate and referral program initiatives; engineered campaigns achieving 62% audience growth within 4 weeks through creator-led storytelling and strategic content placement

Performance Analytics & ROI Measurement: Built comprehensive KPI frameworks tracking reach, engagement, and lead flow from partnership initiatives; improved qualified engagement by 40% through data-driven optimization and multi-channel performance tracking. 

B2B SaaS Marketing: Extensive experience in B2B environments developing marketing strategies across multiple industry verticals, with proven ability to translate complex product offerings into compelling narratives that resonate with target audiences

INDUSTRY EXPERIENCE & TECHNOLOGY PLATFORMS

Partnership & Relationship Management: Influencer & creator collaborations, podcast guest placement & sponsorships, brand partnership development, affiliate program management, referral & customer evangelism programs, vendor negotiation, strategic relationship building

Analytics & Performance Optimization: KPI framework development, ROI measurement, performance reporting & insights, A/B testing, data-driven decision making, pipeline contribution tracking, real-time dashboard development, campaign optimization

Technology Platforms: HubSpot, Salesforce, Hootsuite, Mailchimp, Google Analytics 4, Tableau, Social Media Analytics, Squarespace (Certified), Canva Pro, Figma, Adobe Creative Suite, WordPress, Shopify, Asana, ClickUp, Monday.com, Slack, Notion.

PROFESSIONAL EXPERIENCE:

Creative Growth Marketing Consultant

UpWork - Creators & Affiliate Marketing | August 2024 – Present

Developed comprehensive marketing strategies across multiple industry verticals and creator channels, resulting in 42% increase in qualified engagement and measurable client acquisition growth within first 60 days

Orchestrated integrated multi-platform campaigns across Google Ads, Meta, and emerging digital platforms, creating seamless online and offline touchpoints that drove consistent audience engagement

Built data-driven performance tracking systems with real-time dashboards providing insights into campaign ROI, retention metrics, and channel-specific performance to inform strategic optimization

Collaborated cross-functionally with executives, operations, and creative teams to develop marketing materials and partnership strategies that bridge product expertise with audience appeal

Implemented scalable marketing playbooks ensuring alignment with brand standards while enabling customization for specific partnership opportunities and audience segments

Digital Marketing Consulant

Anastasia, Prolink Healthcare, BetterHelp | January 2023 – August 2024

Led integrated marketing campaigns spanning digital and community-based initiatives, coordinating across multiple touchpoints to create cohesive brand experiences and drive measurable business outcomes

Developed comprehensive support strategies including educational content, social media templates, and promotional materials that enabled partners and practitioners to drive local engagement and referrals

Established standardized marketing operations procedures that improved campaign delivery timelines by 30% while maintaining brand consistency across all partnership touchpoints and initiatives

Negotiated strategic vendor partnerships that optimized budget allocation and advanced marketing projects ahead of schedule through creative collaboration and relationship management

Implemented comprehensive KPI tracking systems that informed strategic decision-making, creative development, and campaign optimization across digital and offline environments

Event Marketing Manager

ZOLA via Anderson Tech | July 2022 – January 2023

Built cross-functional marketing partnerships with finance, executives, legal, and marketing teams to develop innovative engagement strategies and optimize event attendance through integrated campaigns

Designed and executed integrated marketing campaigns including creative collateral, promotional materials, and event coordination that enhanced brand visibility and drove customer engagement

Managed vendor relationships and negotiated partnerships that delivered cost-effective solutions while maintaining quality standards and brand alignment

Marketing & Event Coordinator

PicnicHealth via Anderson Tech | February 2022 – July 2022

Collaborated with leadership teams to develop data-driven acquisition and retention strategies, leveraging analytics to optimize marketing touchpoints and measure partnership performance

Optimized integrated marketing operations across digital and offline channels, improving cross-functional coordination between content, growth, and operations teams

Strategic Business Lead

NIKE via Apex Systems | Providence Health via Apex Systems | October 2019 – December 2021

Led strategic business development initiatives ensuring optimal operational efficiency across healthcare and corporate environments through data-driven performance tracking

Developed and implemented performance measurement systems that improved team efficiency and business outcomes through analytics-driven insights and process optimization

Bachelor of Science, Business Administration & Human Resources - Portland State University, Portland, OR

Google Analytics 4 (GA4) - Advanced Certification

HubSpot Content Marketing - Certified Professional

Social Media Marketing - Platform Certified

AI in Marketing - Advanced Strategy Certification