Kellie Elmerraji

I am a passionate Marketing Strategist with over 15 years of experience leading integrated campaigns across digital, social, and traditional channels for both nonprofit and for-profit organizations. 

Throughout my career, I’ve helped build brand awareness, boost engagement, and deliver measurable results for mission-driven initiatives and corporate clients alike. My professional journey has given me a unique perspective on how to communicate strategically and empathetically to different stakeholder groups, from donors and volunteers to customers and executive leadership.

My expertise spans the full marketing funnel, with proven skills in social media strategy, SEO, email marketing, campaign planning, and analytics. I’m proficient in a variety of platforms including Google Ads, LinkedIn, Instagram, Facebook, MailChimp, and more. I also have hands-on experience developing content calendars, writing ad copy, and managing budget allocation to maximize ROI across channels. I bring creativity, data-driven insight, and a collaborative spirit to every project I lead.

One of my most meaningful professional highlights has been spearheading the launch and promotion of the PIPER STRONG Foundation’s first-ever community benefit event. From strategic planning and digital promotion to storytelling and on-site coordination, I led the entire marketing effort—helping to drive attendance, community support, and visibility for a cause that is deeply personal. The event raised over $40,000.

My academic foundation includes a Master’s degree in Integrated Marketing Communications from West Virginia University. My graduate work focused on applying industry insights and digital marketing principles to real-world nonprofit campaigns, equipping me with a holistic view of the modern marketing landscape. My thesis was a fully integrated digital campaign designed for St. Jude, where I demonstrated the power of combining content marketing, email strategy, social engagement, and SEO.

What drives me most is making meaningful connections through marketing—whether that means helping a nonprofit rally its community, supporting a business in scaling its presence, or guiding an event from concept to sold-out success.

I received my Master's Degree in Integrated Marketing Communications from West Virginia University in 2013.