Keith Getchell
Services provided: Machine Learning , General Sales , NLP , Advertising , Media , Leadership Development
About Keith Getchell:
Growth leader and coach with a passion for building revenue engines. Fueled by a data-driven approach to sales processes, systems and strategies. Finds and drives the right opportunities and inspires others. Creates winning cultures by hiring, developing and retaining top talent. Recent successes:
- Created, sold and scaled Adtech SaaS product suite, driving ARR from $0 to $10MM from 2021 to 2023
- Built and led Enterprise SaaS sales teams to 300% revenue growth from 2019 to 2020
- Launched Securetech SaaS, leading sales and partnering with Oracle CDP Marketplace in 2020
- Grew ARR from $12MM to $104MM as Yahoo’s Mid Market Sales Leader from 2014 to 2017
Experience
Divinia – Cupertino, CA 2020 - 2023
Artificial Intelligence, AdTech, Natural Language Processing, Conversational AI
Vice President of Sales
- Created and sold disruptive Adtech / Martech SaaS Products
- Scaled revenue from $0 to $2MM in 2022 with $10MM in visibility for 2023
- Owned P&L, GTM Strategy, B2C and B2B product creation, monetization, marketing and sales
- Created and presented Investor Pitch Decks used to secure seed funding
- Clients include Motley Fool, Rakuten, AutoWeb, Media.net, H.I.S. Japan
LuxSci – Medfield, MA 2019 - 2020
HealthTech, Data Security, HIPAA Compliant Marketing Technology
Vice President of Sales and Customer Success
- Built Enterprise sales teams, led product creation and created channel partnerships
- Drove 300% increase in enterprise account volume and revenue, scaling ARR by $3MM in 2 years
- Created and led SDR and Customer Success Teams to support Enterprise Sales success
- Authored Comp Plans, Sales Playbook and Lead Gen processes including all sales and marketing collateral
- Developed hiring, onboarding and training procedures and led all company-wide meetings
- Aligned teams in the creation of Email Marketing SaaS Tool and successful Oracle CDP Partner integration
- Clients include Athena, Delta Dental, Beth Israel Lahey Health, 1800Contacts, Blue Cross, Gannett
GoodYou – Boston, MA 2018 - 2020
Digital Marketing Agency
Chief Commercial Officer
- Built a digital marketing agency focused on transparent results for Mid Market clients
- Sold stake award-winning agency to co-founder in 2020
Yahoo! – Boston, MA 2004 - 2017
Global Media and Ad Technology Business
Senior Director of Sales / Industry Head
- Led Yahoo’s Finance Sales and Mid Market Sales Teams, scaling ARR from $12MM to $104MM in in 3 years
- Hired and mentored 200+ sellers, launching our teams first remote office with 40+ quota-carrying contributors
- Aligned client-facing and product teams in creation of multiple new products, generating $100MM ARR
- Appointed Head of Boston Office (150+ Employees) for all initiatives, including full office move
- Recognized in company’s Annual Leadership Surveys with overall scores in the 99th percentile
- Led the implementation of the 2016 Search and Display Unification Strategy for Mid Market
- Recipient of Yahoo’s “Big Win” for reinventing Yahoo Finance “Centers” GTM strategy, generating $6MM ARR
- Honored for superior sales performance with Sales MVP and Rookie of the Year awards
Education
Brown University, AB Political Science
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