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Hopkinton
Keith Getchell

Keith Getchell

Vice President of Sales

Marketing / Advertising / Public Relations

Hopkinton, Town of Hopkinton, Middlesex

Social

Services offered

Growth leader and coach with a passion for building revenue engines. Fueled by a data-driven approach to sales processes, systems and strategies. Finds and drives the right opportunities and inspires others. Creates winning cultures by hiring, developing and retaining top talent. Recent successes:

  • Created, sold and scaled Adtech SaaS product suite, driving ARR from $0 to $10MM from 2021 to 2023
  • Built and led Enterprise SaaS sales teams to 300% revenue growth from 2019 to 2020
  • Launched Securetech SaaS, leading sales and partnering with Oracle CDP Marketplace in 2020
  • Grew ARR from $12MM to $104MM as Yahoo’s Mid Market Sales Leader from 2014 to 2017
Adtech
Saas
Sales
Leadership
Approximate rate: USD$ 400 per hour

Experience

Divinia – Cupertino, CA                                           2020 - 2023

Artificial Intelligence,  AdTech, Natural Language Processing, Conversational AI

Vice President of Sales

  • Created and sold disruptive Adtech / Martech SaaS Products
  • Scaled revenue from $0 to $2MM in 2022 with $10MM in visibility for 2023
  • Owned P&L, GTM Strategy, B2C and B2B product creation, monetization, marketing and sales
  • Created and presented Investor Pitch Decks used to secure seed funding
  • Clients include Motley Fool, Rakuten, AutoWeb, Media.net, H.I.S. Japan

LuxSci – Medfield, MA                                                                                                                                                 2019 - 2020

HealthTech, Data Security, HIPAA Compliant Marketing Technology 

Vice President of Sales and Customer Success

  • Built Enterprise sales teams, led product creation and created channel partnerships
  • Drove 300% increase in enterprise account volume and revenue, scaling ARR by $3MM in 2 years
  • Created and led SDR and Customer Success Teams to support Enterprise Sales success
  • Authored Comp Plans, Sales Playbook and Lead Gen processes including all sales and marketing collateral
  • Developed hiring, onboarding and training procedures and led all company-wide meetings
  • Aligned teams in the creation of Email Marketing SaaS Tool and successful Oracle CDP Partner integration
  • Clients include Athena, Delta Dental, Beth Israel Lahey Health, 1800Contacts, Blue Cross, Gannett

GoodYou – Boston, MA                                                                                                                     2018 - 2020 

Digital Marketing Agency

Chief Commercial Officer

  • Built a digital marketing agency focused on transparent results for Mid Market clients
  • Sold stake award-winning agency to co-founder in 2020

Yahoo!  – Boston, MA                2004 - 2017

Global Media and Ad Technology Business

Senior Director of Sales / Industry Head 

  • Led Yahoo’s Finance Sales and Mid Market Sales Teams, scaling  ARR from $12MM to $104MM in in 3 years
  • Hired and mentored 200+ sellers, launching our teams first remote office with 40+ quota-carrying contributors
  • Aligned client-facing and product teams in creation of multiple new products,  generating $100MM ARR
  • Appointed Head of Boston Office (150+ Employees) for all initiatives, including full office move
  • Recognized in company’s Annual Leadership Surveys with overall scores in the 99th percentile 
  • Led the implementation of the 2016 Search and Display Unification Strategy for Mid Market
  • Recipient of Yahoo’s “Big Win” for reinventing Yahoo Finance “Centers” GTM strategy, generating $6MM ARR
  • Honored for superior sales performance with Sales MVP and Rookie of the Year awards

Education

Brown University, AB Political Science

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