Kayla Doty
Marketing / Advertising / Public Relations
Services offered
Hello there! My background in developing impactful marketing strategies at top health tech, coupled with my volunteer experiences on the young professionals boards with Make-A-Wish and Ronald McDonald house showcases my passion for making a difference . Whether you’re looking for someone who runs end-to-end marketing programs, has a love for analytics, or seamlessly communicates across teams you've come to the right place.
I spend my days looking into the analytics of what makes consumers buy from us and how we can optimize the experience both internally and externally to increase revenue. From working at the helm of social channels, strategizing with creative, to driving forward testing initiatives I’ve done it all. These day to day learnings coupled with my daily cross functional work with Sales, Operations, and Product ensure that I understand how each component of a strategy leads through the purchase funnel. With an analytical mind and love for finding creative solutions, I take pride in ensuring all marketing processes are left better than when I began.
As a member of your team I will take ownership of the details. With experience in a variety of audience goals, owning growth analytic processes, and a love of marketing strategy - I know I possess the skills to tackle any project. In short, I plan to use both sides of my brain to take our team's creative ideas and optimize them with data or to take our team's data and make it sparkle with creativity.
Experience
ThoughtSpot | Senior Manager, Demand Generation June 2024 - Present
Create and manage overall integrated marketing strategy to achieve annual revenue goal & support strategic priorities
Own comprehensive internal product launch training and enablement, as well as digital webinars to drive awareness
Deliver against webinars, digital, email, events, direct marketing, content syndication, and brand awareness
Oversee 16 page website overhaul and brand creative reband in month 6 alongside executive stakeholders
Create compelling social and advertising campaigns to further the ThoughtSpot brand narrative
Overhaul the TS email program writing and launching the company's first branded newsletter in the first 60 days.
Launch 2 tentpole campaigns inclusive of PR, Analyst Briefings, Sales Enablement, Digital Events, and Social
Own a $2.5M Annual global digital marketing budget, utilizing various digital channels to meet a 6M revenue create goal
Directly manager 4 direct reports, 2 focused on digital events, managed by the SVP of Revenue and frequently interfaced with the CEO
Maven Clinic | B2B Senior Manager, Digital Marketing March 2022 - May 2024
Execute tentpole campaigns & event activations, leading cross-functional teams across Ops, PM, Creative, Content, & Events
Own a $1M+ digital marketing budget, setting KPIs and reporting performance to SVPs to optimize campaigns.
Lead global expansion marketing initiatives, managing bi-weekly working groups, governance, and monthly data reporting
Conduct a holistic audit and establish a testing roadmap for digital channels, driving continual improvement
Calm | B2B Demand Generation Manager May 2020 – March 2022
Build, launch, and maintain Calm B2Bs core paid channels: LinkedIn, Google, Facebook, and Terminus ABM
Kick-off user acquisition tests on paid channels: Podcast, Content Syndication, Webinars, Bing, & Refer your Company
Create lead sources, marketing SFDC dashboards, and implement a lead scoring system and multi touch attribution
Develop and manage over 5M in marketing program budgets to deliver effective ROI and achieve marketing forecast goals
ClassPass | B2B (Corporate Team) Marketing Manager January 2020 – April 2020
* Laid-off due to industry effects of COVID-19
Drive marketing/lead gen strategy for ClassPass’ Corporate program, partnering closely with the Director of Corporate Sales
Stand up all lead generation: $25,000 Monthly SEM Budget, Website Optimization, Email Marketing, Webinars, etc.
Education
Indiana University |In Progress: Masters in Business Administration
University of California Berkeley|Executive Ed Certificate in Data Science
University of California Berkeley|Executive Ed Certificate in Marketing Analytics
Loyola Marymount University | BA in Business Administration, Marketing
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