Kathleen Devlin

Strategic, passionate, and accomplished NAM offering expertise in CPG sales, relationship building, engaging cross functional teams at all levels, team player, agile decision-making, thrives under pressure, proven track record of closing deals and achieving KPI goals. Omni channel planning and execution excellence across ALL classes of trade, manages with a creative entrepreneurial mindset and a core belief everything is negotiable. 

CORE COMPETENCIES

Relationship Building | Negotiations |New Business Development | Customer Prospecting | CPG Sales | Leadership | Analytical | Change Management | Joint Business Planning | P&L Management | Contingency Planning | Broker Management | Account / Territory Management | B2B / Business 2 Business 

NATIONAL ACCOUNT MANAGER – CLUB AND VALUE CHANNEL 2018 -2022 .  Retailers:  BJ’s, Dollar Tree, Family Dollar -Categories:  Shave, Sun Care, Fem Care, and PPE, +$40M Sales. Managed three retailers for five categories, successfully engaging cross functional commercial teams at all levels. Created customer annual business plans with 3-year roadmap, developed commercial strategy and innovation for exclusive items, executed Shopper Marketing Targeted E-Commerce initiatives, manage trade budgets and P&L.  

NATIONAL ACCOUNT TEAM LEADER – SPECIALTY AND VALUE CHANNEL 2015- 2018. Retailers: Toys R Us, Dollar Tree, Family Dollar and managed direct reports supporting Infant Team. Categories:  Infant, Shave, Sun Care, Fem Care, and PPE, $46M Sales. Leveraged new opportunities in Value, drove growth with RUS Registry and new business development in upcoming Specialty Channel.

NATIONAL ACCOUNT MANAGER – SPECIALTY AND BEAUTY CHANNEL 2010- 2015. Retailers: Toys R Us, Ulta Beauty, Harmon.  Categories:  Infant, Shave, Sun Care, Fem Care, and PPE, $40M Sales. Over delivered plan by +3% through development of Customer Strategy, launching new products and programs to meet the differentiated needs of Beauty, Infant Feeding and Diaper Disposal customers. 

NATIONAL ACCOUNT MANAGER – DRUG CHANNEL 2004- 2010. Retailers:      Rite Aid, Duane Reade. Categories:  Shave, Fem Care, Sun, +$13M.  Drove increase in sales with tier 1 new item launches with excellence.  Best in class retails execution for core items and promotion support across the 4 P’s.

NATIONAL ACCOUNT TEAM LEADER – GROCERY CHANNEL 2003 - 2004. Retailers:    Ahold and Five Divisions (Stop & Shop, Giant PA, Giant MD, Tops, Bi-LO), managed direct reports and Acosta / Advantage Broker and Retail Teams     Category:  Shave, $14M Sales. Embraced, developed, deployed, and managed the Acosta Broker Partner Business Team

✅ Proven record of overdelivering annual sales goals four of last five years, in a very challenging supply change environment, while maintaining trade rate goals and maintaining core assortment as a result of partnership and solid relationship.
✅Expert in managing change in fast-paced consumer product environment, focusing on relationship building at all levels across 5 different categories with distinct retailers within Value, Club, Specialty and Grocery Channels.
✅Drove growth across a variety of categories through adding incremental items during a sku negative review obstacle, due to tenacious focus to think out of the box, maximize the P&L, efficient re-plan throughout the year and maniacal focus on details.

Bachelor of Arts, English - University of Massachusetts, Amherst, MA

Associate of Arts, Liberal Arts - Union County College, Cranford, NJ