JUSTIN HEITMANN
Marketing / Advertising / Public Relations
Services offered
Experienced Salesforce Consultant and User — Working with Salesforce marketing automation Marketing Cloud/Pardot and CRM platforms for over 15 years. (AI enhanced Marketing Cloud Journeys, SQL/AMPscript, Automation, Data Extensions, Mobile Connect, Engagement Programs, Campaigns, User-Initiated Emails, Scheduled Emails, Transactional Emails with Salesforce Commerce Cloud, Templates, Smart Capture Landing Pages, etc...
CERTIFICATIONS
• Certified Salesforce Marketing Cloud Consultant
• Certified Salesforce Marketing Cloud Developer
• Certified Salesforce Marketing Cloud Email Specialist
• Certified Salesforce Marketing Cloud Administrator
• Certified Salesforce Marketing Cloud Associate
• Certified Salesforce AI Associate
• Certified Salesforce Pardot Specialist
Experience
Fluent managing large databases with annual sends of over 1 million emails.
• Solely responsible for our Marketing Cloud platform (Enterprise 2.0) with Salesforce CRM Integration.
• Personalized emailing to over 3M customers around past due payments, lapses, and much more.
• Delivering advanced customer Journeys with Emails/SMS.
• Using Einstein AI for Send Optimization, Copy Insights, and more.
• High degree of A/B testing.
• Custom Journey reporting beyond content engagement for specific Business Goals.
• Data Extension creation and management.
• Email Studio, Mobile Connect (SMS short -code), Automations, AMPscript, SQL Activities, Integrations, etc...
Education
CERTIFICATIONS • Certified Salesforce Marketing Cloud Consultant • Certified Salesforce Marketing Cloud Developer • Certified Salesforce Marketing Cloud Email Specialist • Certified Salesforce Marketing Cloud Administrator • Certified Salesforce Marketing Cloud Associate • Certified Salesforce AI Associate • Certified Salesforce Pardot Specialist
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