Selling Tips to Make Prospects Buy your Software

Selling Tips to Make Prospects Buy your Software · Written by Judy Caroll · Selling software shouldn’t really be much of a trouble, especially if you happen to be an experienced vendor · who knows his market all too well. Still, there is a need for tech companies to up their mar ...

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Software Sales Strategies for SaaS Sales Reps

It may be easier than ever for companies to buy software, but that doesn’t guarantee success for providers. In today’s digital economy, software is sold, not bought, meaning providers must take an active role in educating, engaging, and supporting buyers. · Best practices for how ...

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How to Sell Medical Software to the Healthcare Space

Marketing to healthcare professionals is never easy. They are constantly bombarded with information, making it hard to stand out from the crowd. Strict regulations mean that trust comes at a premium and entering the market as a new contender is correspondingly challenging. · To m ...

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Sales Enablement and Lead Generation in the IT Services Industry

If you’re an enterprise tech company, you’re probably familiar with the term sales enablement. The job function has become increasingly crucial for many IT services companies selling to large customers. Why? It helps salespeople during the sales process by providing them with the ...

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Lead Generation Strategies for Video Software Products and Services

As technology continues to advance, there are countless opportunities for aspiring entrepreneurs. This is great news if you’re the owner or marketer of a tech company, specifically the video software industry as it is the go-to marketing tool nowadays. But this also means that yo ...

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Operational Intelligence Software Lead Generation Strategies

Operational Intelligence is a data analytics philosophy that focuses on implementing quick business decisions and taking action based on real-time data. This method employs automated data gathering techniques including artificial intelligence and machine learning, as well as data ...

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The Top B2B Lead Generation Sources For Every Industry

Lead generation is a universal need for every industry. At the same time, lead generation looks different for every industry as they all draw their leads from various sources. · A lot of times it can be a trial and error until you find which source is your gold mine while others ...

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Regional Marketing Strategies for Multi-location Companies

Regional marketing isn’t limited to your current local business. If you’re a multi-location company, you also need to take a local-first approach into your marketing strategies in order to be able to excite your local target customers of that specific region. · Marketing strategi ...

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