Judy Caroll Blog

   Cyber security lead generation is a niche B2B market with its own rules meaning not every single marketing tactic in the hat is going to work for the market. · However, by understanding the target customers, there are plenty of opportunities for marketers to leverage the uniqu ...

  As the crazy year of 2020 is soon coming to a close, more and more businesses are also starting to make their predictions for what 2021 has in store especially in the coming tech trends.  · One thing that’s for sure is that today’s most important tech trends will play a massive ...

Aside from the well-known IT giants, most IT companies and startups are small. However, the pressure to effectiveness, or keep them ahead of their competitors is real. They have to improvise or fossilize, and part of that is improving their lead generation. · The Need for Lead Ge ...

Having difficulties generating leads for your telecom company even after following everything in the book to a T? You’ve exhausted all your options and still can’t see any significant results? Maybe it’s time to embrace utilizing your social media platforms to their full potentia ...

  ·                              Written by Judy Caroll · The decade is still young, and while it still is, it’s the right time to determine which marketing channels you should be looking out for and getting rid of the outdated ones because the truth of the matter is that while c ...

Written by Judy Caroll · We’ve had our share of – ranging from health insurance providers to medical software solutions. We’ve also covered a range of topics about like marketing automation, B2B healthcare marketing trends, and even ways to . But despite all of these, we’ve not y ...

Learn the basics of classifying sales leads and start fine-tuning your right away. · Video Transcript: · A typical telemarketer makes at least 140 live calls, talks to at least 40 decision-makers, acquires at least 10 fresh contact emails, and sends out reference materials to at ...

  A channel partner is a company that sells products and services for a technology manufacturer or vendor. This technology may include hardware, traditional software, Software as a Service (SaaS), or cloud computing solutions.  · The channel partner is part of the vendor’s indire ...

  B2B companies need to generate leads to survive. Without leads, sales pipeline could dry up.  · How does a B2B company generate leads? · Businesses must have a sales development team. This group of people takes charge of finding leads and qualifying them. They push them to the ...

Selling Robotic Process Automation Solutions · RPA is an application of technology, governed by business logic and structured inputs, aimed at automating business processes. Using RPA tools, a company can configure software, or a “robot,” to capture and interpret applications for ...

Regional marketing isn’t limited to your current local business. If you’re a multi-location company, you also need to take a local-first approach into your marketing strategies in order to be able to excite your local target customers of that specific region. · Marketing strategi ...

Competition, uncertain times, changing preferences of customers – these are some of the things that affect the sales of software companies. That is why you need to adapt and be flexible with their marketing strategies if you want to see an increase in your profits. · Adapting and ...

Selling a new tech product is a great challenge. You might be selling to someone who knows nothing about technology or to someone who thinks he knows all. · Most salespeople think that discussing the features of the product would sell. But, this seems not to be the case. You migh ...

Selling Tips to Make Prospects Buy your Software · Written by Judy Caroll · Selling software shouldn’t really be much of a trouble, especially if you happen to be an experienced vendor · who knows his market all too well. Still, there is a need for tech companies to up their mar ...

It may be easier than ever for companies to buy software, but that doesn’t guarantee success for providers. In today’s digital economy, software is sold, not bought, meaning providers must take an active role in educating, engaging, and supporting buyers. · Best practices for how ...

  Marketing to healthcare professionals is never easy. They are constantly bombarded with information, making it hard to stand out from the crowd. Strict regulations mean that trust comes at a premium and entering the market as a new contender is correspondingly challenging. · To ...

If you’re an enterprise tech company, you’re probably familiar with the term sales enablement. The job function has become increasingly crucial for many IT services companies selling to large customers. Why? It helps salespeople during the sales process by providing them with the ...

As technology continues to advance, there are countless opportunities for aspiring entrepreneurs. This is great news if you’re the owner or marketer of a tech company, specifically the video software industry as it is the go-to marketing tool nowadays. But this also means that yo ...

Operational Intelligence is a data analytics philosophy that focuses on implementing quick business decisions and taking action based on real-time data. This method employs automated data gathering techniques including artificial intelligence and machine learning, as well as data ...

Lead generation is a universal need for every industry. At the same time, lead generation looks different for every industry as they all draw their leads from various sources. · A lot of times it can be a trial and error until you find which source is your gold mine while others ...