Jovanna Reyes

With over 8 years of experience in eCommerce operations and digital product management, I specialize in scaling brands, optimizing online platforms, and executing high-impact product launches. I successfully grew a startup brand from inception to $6 million in revenue by leveraging strategic Shopify expertise, data-driven decision-making, and innovative marketing collaborations.

Passionate about creating seamless digital experiences, I thrive in fast-paced environments with weekly drops and daily promotions, ensuring efficiency in product creation, SKU organization, and inventory management. My skill set includes website optimization, performance analytics, customer experience enhancement, and marketplace expansion across platforms like Instagram, TikTok, and Amazon.

Whether it’s leading cross-functional teams, streamlining workflows, or driving conversion-focused strategies, I am committed to delivering impactful results and helping brands grow in the competitive digital landscape.

EXPERIENCE 

OPERATIONS MANAGER / Acting as OPERATIONS DIRECTOR

Bucketsquad Apparel, LLC. - Camarillo, CA
November 2022 - Feb 2025

• Oversaw all operational processes, including order fulfillment, inventory management, customer service, and logistics, ensuring smooth day-to-day operations in a high-growth e-commerce environment.
• Built customer service processes from scratch, implementing Gorgias as the central CRM and developing automated workflows and macros to streamline responses across email, chat, and social channels.
• Managed a team of 5+ remote customer service and fulfillment staff, providing training, performance reviews, and clear workflows to ensure consistent service quality and operational efficiency.
• Partnered with the CEO, marketing team, and fulfillment partners to ensure seamless product drops, coordinating inventory planning, website updates, and pre- and post-launch customer communications.
• Used sales and customer data to identify purchasing trends, inventory risks, and operational bottlenecks, developing solutions to improve productivity and enhance profitability.
• Negotiated contracts with 3PL partners and shipping carriers, balancing cost savings with faster delivery options to improve the customer experience.
• Relaunched the brand’s wholesale strategy, creating processes to track bulk orders, manage wholesale inventory, and align pricing with retail strategies.
• Collaborated with product development to ensure trend-focused product listings, SEO optimization, and clear, customer-friendly product descriptions that boosted conversion rates.
• Partnered with fulfillment teams and 3PL partners to streamline returns, exchanges, and refunds, ensuring quick resolutions and clear communication with customers.
• Created loyalty-driven customer service strategies to encourage repeat business and foster strong relationships with high-value customers.
• Constantly refined FAQs, policies, and self-service tools based on real-time customer feedback and recurring inquiries, improving both efficiency and customer satisfaction.

EXECUTIVE ASSISTANT

Bryant Stibel Technologies, LLC. - Malibu, CA 
Oct 2018 - March 2023

• Served as Executive Assistant to eight founding partners, managing complex schedules, high-volume communications, and confidential projects with efficiency and discretion.
• Scheduled and organized internal and external meetings, including preparing agendas, sending reminders, securing A/V setup, coordinating catering, and managing room logistics.
• Acted as the CEO’s right-hand during meetings—taking notes, tracking action items, and ensuring timely follow-ups and execution.
• Answered incoming calls with professionalism, welcomed visitors, and ensured seamless communication flow across departments.
• Managed domestic and international travel, preparing detailed itineraries, booking accommodations, managing and updating visas and travel documents and reservations, and anticipating potential travel issues.
• Created, edited, and maintained reports, correspondence, and internal communications on behalf of executive leadership.
• Partnered with the Accounts Payable department to process and track payments, manage vendor records, and reconcile executive expense reports.
• Oversaw personal scheduling and logistics for executive families, including private travel, events, and handling essential documentation.
• Led office operations and logistics, serving as the main point of contact for IT, building services, vendors, and supplies.
• Planned and executed company-wide events including offsites, investor dinners, and high-profile celebrations, managing all logistics and external vendors.
• Developed and maintained executive budgets, tracked reimbursements, and handled confidential financial and healthcare-related documents.
• Established internal systems and SOPs to streamline administrative workflows and improve overall communication and time management across departments.
• Proactively identified and resolved challenges before they escalated, ensuring seamless day-to-day operations in a fast-paced environment.

EXECUTIVE ASSISTANT

Dun & Bradstreet - Malibu, CA 
Oct 2015 - Jan 2020

• Provided high-level administrative support to General Managers of the Credibility Division, as well as the Chief Sales Officer, Chief Customer Experience Officer, SVP of Technology, and CFO
• Managed dynamic calendars and coordinated complex travel across multiple time zones, including international itineraries
• Ensured executives were fully prepped for meetings with detailed briefings and organized materials
• Acted as gatekeeper and liaison, managing sensitive communication and building strong relationships with internal teams and external stakeholders
• Organized and executed special projects, executive off-sites, department events, and VIP guest visits
• Oversaw expense tracking and reporting using Concur with a strong attention to detail and accuracy
• Supported cross-functional collaboration across sales, tech, finance, and customer experience departments
• Drafted, edited, and sent high-level correspondence on behalf of executive leadership
• Maintained a high level of confidentiality and discretion at all times
• Assisted with front desk reception, visitor management, and personal errands as needed
• Adaptable and responsive to shifting priorities in a fast-paced, high-pressure environment—on call 24/7 as needed

Woodbury University - Bachelors in Business Administration - Fashion Marketing

Mastered eCommerce strategy, digital product management, and operational efficiency through practical application, industry research, and continuous learning while scaling a brand to $6M in revenue.