Jordan Rosenberg

Dynamic Web3 professional with over 9 years of experience driving growth in crypto, blockchain, and Asia-focused markets. I specialize in scaling platforms, having grown assets from zero to $300M+ AUM through growth hacking, community building, and simplifying complex DeFi and NFT concepts for traders and enthusiasts alike. Fluent in Mandarin and English, I bring deep insights into global crypto ecosystems, trader psychology, and Asian market dynamics. Passionate about AI's intersection with decentralized tech, I'm eager to leverage my expertise in marketing, user acquisition, and strategic partnerships to accelerate adoption and expansion in a fast-paced blockchain environment.
 

Co-Founder | Ruby Exchange

Phuket, Thailand (2021–2023)

• Ecosystem Growth: Built a thriving NFT-powered DEX ecosystem on SKALE Network, securing partnerships with Wintermute and other Web3 players to drive liquidity and adoption.
• Strategic Partnerships: Negotiated $4M in funding and ecosystem collaborations, expanding market presence and integrating with multi-chain networks.
• Wallet Integration: Oversaw the development and evangelism of a user-friendly wallet interface, simplifying NFT and DeFi access for retail users.
• Cross-Functional Leadership: Collaborated with product and engineering teams to align features with partner needs, enhancing interoperability and user experience.
• Evangelism: Represented Ruby Exchange at Web3 meetups and conferences, articulating its value to developers and traders.

Co-Founder | Yield.App
Bangkok, Thailand (2019–2021)

• Ecosystem Expansion: Scaled a DeFi platform to $300M+ AUM by forging partnerships with blockchain networks and consumer-focused projects across Northern Europe and Asia.
• Market Development: Identified new use cases in DeFi and retail investing, driving adoption through strategic outreach and ecosystem integrations.
• Cross-Team Collaboration: Worked with product and customer success teams to onboard partners seamlessly, providing feedback to refine offerings based on market pain points.
• Community Building: Evangelized Yield.App’s wallet and staking solutions, growing a loyal user base and enhancing platform visibility.

Crypto Journalist | Cointelegraph

Shanghai & Beijing, China (2016-2019)

• Web3 Insights: Analyzed wallet solutions, DeFi protocols, and blockchain ecosystems, building a robust network of industry contacts.
• Thought Leadership: Authored 200+ articles on chain abstraction, tokenomics, and AI-driven dApps, educating developers and users on emerging trends.
• Relationship Development: Engaged with Web3 projects and developers at conferences, laying the groundwork for future collaborations.
• Market Research: Provided actionable insights on multi-chain adoption and user experience, influencing ecosystem strategies for Asia-focused platforms.

Mandarin Linguist & Market Strategist | Independent

Shanghai & Beijing, China (2008–2016)

• Early Ecosystem Engagement: Advised early blockchain ventures on market entry and partnerships in Asia, leveraging 12 years of cultural and technical immersion.
• Blockchain Passion: Explored Bitcoin wallets and decentralized technologies, cultivating a deep understanding of Web3 potential.

• B.S. in Contemporary Asian Markets — City University of New York Baccalaureate Program
• A.A.S. in Commercial Photography — Fashion Institute of Technology, New York City