Jonathan D

Driven by a passion for storytelling and business impact, I excel as a content strategist for mission-driven companies. With a knack for managing and developing creative teams, I thrive on building talent and fostering collaborative growth. I love diving deep into data to unravel insights, solve complex problems, and generate meaningful revenue.

My toolkit spans a range of disciplines:

Copywriting: Crafting compelling narratives that resonate and drive action.

Film Production: Visual storytelling that brings brand visions to life.

Graphic Design: Creating sharp, modern visuals for multi-platform campaigns.

Basic Coding Skills: Collaborating smoothly with web teams to launch agile projects.

Data Analysis: Turning analytics into strategic, measurable results.

Whether leading cross-functional teams, strategizing content for social impact, or optimizing campaigns with data-driven precision, I bring creative energy, strategic mindset, and a relentless drive to help mission-driven organizations achieve measurable growth.

Worldeye Technologies  2023 - Present

A $10M company delivering cutting-edge SaaS solutions that power digital marketing automation and advanced analytics for high-growth e-commerce and enterprise organizations.

DIRECTOR OF CONTENT:
Lead content strategy for 3 SaaS brands, driving 300+ posts annually, real-time event coverage, and executive thought leadership. Command $150K+ paid social budgets with GA4/Sprout analytics to maximize ROI and brand alignment across campaigns.

• Increase social media engagement by 11% YoY and boosted audience reach by 27%.
• Achieve 17% growth in follower base and a 12% rise in average engagement rate through high-volume, multi-channel content and campaign execution.
• Drive a 30% increase in content shares and a 2x lift in average impressions by developing and executing executive thought leadership strategies with two C-suite executives.
• Improve campaign ROI by conducting rigorous split testing of ads and continuously iterating on performance insights, achieving a 17% lift in CTR and a 10% increase in conversion rate.
• Deliver 2x ROAS through strategic reallocation to Reddit and improved budget efficiency by 10% across $150K+ in paid social spend.

Manage a cross-functional team of 7 direct reports, including copywriters, graphic designers, and social media coordinators. Report to the COO.

Thrasio 2020 - 2023
Thrasio (~$316M) revolutionized e-commerce through strategic brand acquisition and aggressive scaling, commanding a dynamic portfolio of global CPG brands.

MANAGER, COPYWRITING & CONTENT:
Built high-performing creative team and global content operation for 200+ enterprise brands. Engineered workflows and compliance protocols while driving international expansion through data-driven localization strategies.

• Generated $1.2M in attributed revenue in 12 months by driving high-converting content strategies for 200+ enterprise brands.
• Increased content throughput by 30% and reduced revision cycles by 21% by streamlining workflows and automating approval processes.
• Drove $650K in new international revenue and expanded total addressable audience by 38% through successful multi-market localization initiatives in LATAM and EMEA.

Managed team of 11+ direct reports of copywriters and graphic designers. Reported to the Director of SEO Content.

HomeServe USA  2015 - 2020
HomeServe USA  (~$517M) is a leading provider of home repair service plans, offering warranty products and customer support for millions of homeowners nationwide in a highly-regulated industry. 

ASSOCIATE PRODUCT MANAGER
Assessed product performance to inform new development and enhancements, led annual pricing initiatives, and optimized portfolio strategies to drive revenue and profitability. 

• Conducted comprehensive industry research and user feedback analysis to inform product strategy, resulting in a 15% improvement in CSAT scores.
• Launched data-driven product enhancements in response to identified customer pain points, generating $800K in contribution profit.
• Reduced time spent locating product data by 35% and ensured message consistency by leading the implementation of a centralized PIM system across 5 departments.

Reported to Director of Product

PRODUCT ANALYST

Orchestrated cross-functional initiatives that transformed operational efficiency through standardized documentation systems, innovative educational resources, and process refinements that elevated customer experience while maintaining strict regulatory compliance.

• Improved onboarding time for new call center agents by 22% by developing intuitive internal training tools aligned with regulatory communication standards.
• Reduced support-related escalations by 14% and improved customer clarity by simplifying and standardizing documentation for 10+ warranty product lines.
• Decreased customer service inquiries by 8% and improved claim submission accuracy by 15% by producing 25+ explainer assets, including videos, guides, and visual aids.

Reported to Senior Product Manager

Self-Employed

2010 - 2020
Delivered strategic content and creative solutions to elite enterprise clients spanning financial services, CPG, hospitality, and heavily regulated industries, building lasting partnerships through results-driven campaigns.

CONTENT STRATEGIST & COPYWRITER:
Crafted digital marketing ecosystems for enterprise clients across multiple industries, managing social media campaigns, content creation, and cross-platform execution while maintaining strict regulatory compliance.

• Achieved a 60% increase in average CTR and share rate across key campaigns by creating high-performing social content in video, carousel, static, and longform formats.
• Drove early adoption of 2+ new digital formats per year and improved paid campaign relevancy scores by 25% through proactive trend analysis and client advisement.
• Enhanced visual storytelling in partnership with design teams, contributing to a 33% increase in on-page engagement duration for promoted posts.
• Maintained 100% compliance with SEC and FINRA guidelines while delivering content strategies for enterprise financial services clients.

Reported to CEO, Associate Creative Director, Head of Content, Content Director, SEO Manager

 

Various Production Companies

2007-2019
Partnered with premier creative teams, studios, and production houses to create compelling narrative and branded film content for diverse audiences and cutting-edge platforms.

INDEPENDENT WRITER & FILMMAKER:
Advanced from contributor to creative leader across productions, excelling in story development and execution. Independently wrote and directed an award-winning feature film.

• Wrote and directed an award-winning feature film that earned 5+ festival awards and ~30K organic trailer views.
• Delivered 20+ projects from concept to completion, building a portfolio that attracted 6M+ aggregate views and shares online.
• Ensured asset quality and consistency across 50+ commercial and narrative projects by supporting various stages of production workflows.

Managed teams of up to 40+ through 5 direct reports. Reported to Executive Producer, Production Designer, Director of Photography, Chief Lighting Technician, Assistant Camera, Best Boy, Post-Production Supervisor

Emerson College

BA, Film/English

National Dean’s List

Magna Cum Laude