Jodi Wright

I’m a results-driven marketing professional with over 20 years of experience creating and executing impactful strategies that drive revenue growth, improve lead quality, and enhance brand visibility. My expertise spans demand generation, marketing automation, content development, and campaign management across diverse industries, including SaaS, financial services, and manufacturing.

Throughout my career, I’ve implemented marketing automation platforms like Marketo, Pardot, HubSpot, Eloqua, and Sugar Market to streamline workflows, optimize campaigns, and deliver measurable results. From increasing lead generation by 27% year-over-year to achieving 90% event conversion rates into MQLs, I’ve consistently turned strategic insights into action, delivering high-impact results that align with business goals.

I excel in building and leading high-performing teams, fostering cross-department collaboration, and leveraging analytics to drive decision-making. Whether it’s developing engaging content, improving lead nurture workflows, or spearheading integrated campaigns, I’m passionate about connecting the right message to the right audience to create meaningful business outcomes.

Let’s connect if you’re looking for someone who can translate complex marketing challenges into scalable strategies that drive growth, engagement, and ROI.

Proficiencies: 
Digital Marketing, Marketing Communications, Marketing Automation, B2B Marketing, Integrated Marketing, Campaign Management, Persona Development, Marketing Operations, MS Office, Salesforce.com, Eloqua, Marketo, Pardot, Sugar Market

Strategic professional leader with extensive experience driving revenue growth and brand visibility through innovative demand generation strategies. Skilled in leveraging market insights to develop targeted campaigns that engage and convert leads. Expert in leading cross-functional teams to execute integrated marketing initiatives that align with organizational objectives. Analytical, forward-thinking professional with expertise in optimizing marketing funnels and improving ROI through continuous experimentation and optimization. Adept at identifying market trends and capitalizing on emerging opportunities to drive market share growth. Strategic thinker with strong communication and interpersonal skills, capable of building and nurturing relationships with key stakeholders and driving consensus across teams. Expert in fostering substantial media relationships and managing significant marketing budgets, consistently producing high-quality marketing materials that yield increased conversion rates and engagement.

Bachelor of Science in Business Administration, Marketing, San Diego State University

Digital Marketing Certificate, UCSD Extension