JoAnn McCormack

I drive shopper engagement and revenue growth at Kenvue through strategic consumer promotions and omnichannel activations. I align promotions with business goals, establish KPI measurement and analytics, and collaborate with Shopper Marketers and vendors to enhance brand awareness and consumer acquisition. 

• Spearhead Kenvue’s National Tentpole strategy, building scalable omnichannel activations driving approximately $45 MM in Point of Sale (POS) annually while fostering long-term consumer loyalty.
• Oversaw a $60MM coupon clearing house budget, ensuring financial efficiency and compliance while driving promotional effectiveness.
• Provide Consumer Promotions strategic guidance to Marketing and Customer Strategy Teams, ensuring alignment with Customer & Marketing’s objectives and goals.
• Lead a dynamic Trade Promotions Team in the planning and execution of national and custom in-store displays, achieving $100MM in Gross Trade Sales annually. 
• Established KPI measurement and post-campaign analytics, ensuring continuous optimization of shopper engagement tactics.
• Collaborate with Shopper Marketers to optimize shopper engagement and maximize program effectiveness.
• Identify and manage external vendors to enhance brand awareness, trial, and consumer acquisitions strategies.
• Developed structured Sales Calendars and workflows to provide visibility of National Consumer Promotions for the Sales Teams ensuring seamless execution and amplification.

St. Joseph's University, Marketing