Jessica Scott

Results-driven Marketing & Event Manager with over 5 years of experience specializing in implementing effective marketing strategies to drive revenue growth, leveraging expertise in digital marketing, web analytics, sales performance reporting, and event planning and execution. Proven track record in cultivating and maintaining relationships with vendors, hotels, and travel industry partners.

•   Developed and executed strategic marketing plans to drive brand awareness and move customers through sales funnel for 7 different brands.

•   Increased sales leads by 30% through email marketing campaigns, social media, and Google AdWords.

•   Tracked and reported sales activities from email marketing, social media, and SEO.

•   Managed relationships with partner golf courses and hotels.

•   Collaborated with cross-functional teams to develop and launch new products and services.

•   Analyzed market trends and competitor activity to identify opportunities for growth and innovation.

•   Conducted website maintenance updates and design changes.

•   Active member of San Diego Concierge Association and San Diego Tourism Authority as well as board member of San Diego Global Business Travel Association.

My studies have included business strategy, SWOT analysis, operational management, digital marketing, market segmentation, and managerial accounting. I earned an Associate of Science in Business from San Diego Miramar College. I also have 12 units to complete my Bachelor of Science in business at San Diego State University.