Jessica Hogan

Strategic and results driven digital marketer and media manager with 7+ years of experience building brand presence, managing multi-platform campaigns, and leading cross-functional teams in high-profile legal and media organizations. 

Social Media Specialist

January 2024 - Present | A&O Shearman | Century City, CA

Managed the day-to-day U.S., Canada, and Latin America social media operations and drove social advocacy initiatives, strengthening brand visibility and audience engagement.

Played a key role in designing and launching the U.S. and Americas social pages post-merger, driving audience growth from zero to 23K+ followers.

Created and managed the production of 600+ brand-aligned content across platforms, delivering high-quality content under tight timelines.

Advised attorneys and business development teams on tone, messaging, and compliance, mastering two brand identities post-merger.

Developed internal systems for compliance tracking and content logs, creating tools adopted firm-wide to ensure accurate reporting and alignment with U.S./Americas strategy.

Monitored channels during high-stakes crisis management, identifying brand mentions to inform leadership and mitigate reputational risk.

Trained and supported stakeholders, creating video tutorials, internal communications, and presentations to support global partners during platform expansions.

Social Media Manager

2019 - 2024 | Greene Broillet & Wheeler, LLP. | El Segundo, CA

Managed multi-platform social media presence, achieving 150% growth in audience reach across Instagram, LinkedIn, Facebook, and Twitter through creative storytelling and paid campaigns.

Produced, directed, and edited high-impact branded videos, graphics, and ad copy for social and print campaigns that supported multi-million-dollar case retention.

Established standards for SEO and paid social campaigns, improving organic search rankings and consistency across platforms.

Planned and executed firm representation at key legal industry events (CAOC, CAALA), positioning the firm as a thought leader.

Produced live webinars in coordination with the California State Bar, sustaining audience engagement during COVID-19 pandemic.

Direct-to-Consumer Manager

2018 - 2019 | Cyber Group Animation Studios | Culver City, CA

Led development and execution of integrated marketing plans across all Direct-to-Consumer (DTC) media outlets and products, ensuring alignment with global brand strategy.

Managed $800,000 budget for DTC media and social marketing, overseeing the design, licensing, and launch of

YayToons, an OTT platform introducing French animation content to U.S. audiences.

Created social media campaigns to grow engagement and visibility for brands like Disney’s Gigantosaurus.

Collaborated with Paris-based global marketing teams to deploy Google SEO and paid social campaigns, driving international awareness and expanding cross-market research.

Developed strategic brand partnerships and identified opportunities for new product launches, distribution channels, and revenue streams to support business growth.

Analyzed the brand metrics and social performance, informing marketing decisions.

Provided creative insights to the Vice President of Development on story development for upcoming projects.

Orchestrated promotional initiatives for Netflix's The Last Kids on Earth at the Licensing Expo and served as Assistant Licensing Manager.

Development Assistant

Aug 2017 - Dec 2017 | Linguine Pictures | Culver City, CA

Contributed to the development and production of Food Network’s “Giada’s Summer Entertaining” series by creating pitch decks and business materials while maintaining confidentiality.

Edited talent reels and TV sizzle reels for presentation to networks, demonstrating post-production proficiency.

Researched and pitched reality talent and series ideas to executives, contributing to content pipeline development.

Production Assistant

Aug 2017 - Dec 2017 | PBS, The Tavis Smiley Talk Show | Studio City, CA

Produced engaging social media content during live tapings, increasing audience engagement for the show.

Coordinated with celebrity guests, producers, and PR teams to ensure smooth production workflows.

Maintained detailed records of episodes and future content to assist producers in planning.

Assistant Professor

Aug 2016 - May 2017 | Boston University | Boston, MA

Designed and delivered lectures on communication theory and public speaking to undergraduate students.

Provided personalized support during office hours and assessed student performance through graded assignments and tests.

Production Assistant

Aug 2014 | PBS, UNC-TV | Research Triangle Park, NC

Supported live productions by assisting the director in areas of on-air talent, audio control, CG, camera, and teleprompter operation

2016 - 2017 - Master of Producing & Management, Magna cum laude, Boston University

2012 - 2016 - Bachelor of Broadcast Journalism & Digital Communication, Minor: Political Science, GPA 4.0, Lenoir-Rhyne University