Jessenia Rangel

I'm a Marketing student passionate about brand development, consumer behavior, and the intersection of sports and beauty industries. With experience in campus recreation and a strong interest in digital engagement, I bring creativity and strategy to every project I take on. I'm especially interested in how cosmetics brands partner with athletes to challenge norms and build powerful connections with audiences. Whether it's through event marketing, social media, or product innovation, I’m always eager to learn and grow in the world of marketing.

I have experience working in customer service and campus recreation, where I developed strong communication and problem-solving skills. Through my role at the UTSA Rec Center, I’ve assisted with member services and led campus tours, helping me become confident in public speaking and creating a welcoming environment. I also have a background in sales and marketing-related coursework, where I’ve gained experience in brand analysis, consumer research, and promotional strategy.

I am currently pursuing a Bachelor’s degree in Marketing at the University of Texas at San Antonio. My coursework has focused on areas such as consumer behavior, digital marketing, and sports marketing. I’ve also worked on projects related to brand sponsorships and new product development, allowing me to apply classroom concepts to real-world scenarios. My education is helping me build a strong foundation in marketing strategy, communication, and data analysis.