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Niagara Falls
Jesse Adams

Jesse Adams

Digital Strategy + Content Creation

Marketing / Advertising / Public Relations

Niagara Falls, City of Niagara Falls, Niagara

Social

Services offered

Just a pop-culture nerd who is absolutely fascinated by how quickly digital marketing is evolving.

Working with Nashville’s top musicians and Grammy-winning artists taught me the secret to marketing that stands out: keeping your brand human, authentic, and connected. I bring this same approach to every project, crafting content that resonates, engages, reaching customers where they’re at and resonating through storytelling with a focus on copywriting and multi-media content.

I love bringing clarity to complex projects and diverse teams.

One of my super powers is designing and delivering dynamic online experiences, inspiring them to action while driving conversations and sales.

Career highlights include content strategy for Tanya Tucker’s winning 2020 GRAMMY Awards campaign (Best Country Album, Best Country Song) in collaboration with Brandi Carlile and Fantasy Records (Sony Music), building a digital community for a silicon valley start-up (Boombox.io) and creating a fake cult for a real band with Candi Carpenter.

Digital marketing
Content creation
Copywriting
Seo
Ux design
Content strategy
Approximate rate: USD$ 75 per hour

Experience

Boombox.io – Community Manager & Content Strategist (Remote 2022 – 2024)

  • Interfaced with product and engineering team to execute website updates and product development based on customer feedback.
  • Built a global music creator community from scratch, leading engagement across Discord, TikTok Built and engaged a global music creator audience via Discord, TikTok, and Instagram.
  • Developed SEO fueled scripts and copy for influencer-led masterclasses, resulting in a 10x increase in product usage.

Sawyer & Garner – Music Marketing & Strategy Consultant (Nashville, TN 2017 – 2021)

  • Contributed to the Grammy-winning campaign for "While I’m Livin’," leading digital storytelling and engagement strategy.
  • Boosted audience engagement by over 300% through strategic content pillars and cross-channel messaging.

Porter Rose Agency – Content Strategist & Marketing Lead (Nashville, TN 2019 – 2022)

  • Produced viral content, including a TikTok hit with 500K+ views that fueled nearly 2M Spotify streams.
  • Led Meta Ads campaigns optimized for conversion, aligning visuals and copy to strategic KPIs.
  • Developed branded landing pages, sales funnels, and email automation to support lead generation and sales enablement.

HOME Nashville (Helping Our Musicians Evolve) – Live Virtual Event Coordinator (Nashville, TN 2024)

  • Produced and scripted "Deconstructing Songwriting," a coast-to-coast broadcast blending performance with expert storytelling.
  • Coordinated live logistics and managed cross-functional teams to ensure a seamless viewer experience.

Align & Shine – Digital Marketing & Copywriting Lead (Buffalo, NY 2014 - 2016)

  • Created brand messaging and digital strategies that drove growth for community organizations and mission-driven startups.
  • Authored grant proposals, sales copy, and whitepapers resulting in successful funding outcomes and increased visibility.

Education

Bachelors of Music: Writing and Business
Baldwin Wallace Conservatory of Music (2009)
Berklee College of Music (2014)

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