Jenny Lee

I am a dedicated brand strategist and marketing professional with a proven track record in driving success for Fortune 500 companies. Specializing in custom quantitative and qualitative research, I’ve developed focused short- and long-term strategies that have elevated brand equity and increased market share for brands across industries. Currently, I manage brand and consumer insights at Mast-Jagermeister.

With a background in International Relations and Spanish, I have a strong academic foundation in many types of research. I was one of 47 employees selected from a pool of 500+ applicants globally to participate in an international career acceleration program in my time at Kantar.

I love helping people and solving problems, and I value teamwork, a growth mindset, and empathy in my process. I seek to identify areas of improvement and solve issues in a collaborative manner. I aim to elevate every team I’m on, in ways both big and small. Let me know how I can help you, and I'll be sure to deliver outstanding results.

Consumer Insights Manager, Jägermeister (a.k.a. Mast-Jägermeister U.S.)                             Feb. 2024-Present

• Design, scope, execute, and deliver 23+ quantitative and qualitative research projects of varying scale
• Manage over 20 independent workstreams and budget thereof, including 14 vendors and agencies
• Build research programs to understand consumer perceptions, creative performance, brand lift, brand affinity, audience segmentation, brand equity and health, shopper insights, trend forecasting, etc.
• Support brand strategy development & implementation through consumer/customer-centric approaches
• Author concise and relevant reports for key stakeholders, primarily executive-level/C-suite audiences
• Partner with agencies to develop multi-channel marketing campaigns from brief to execution
• Collaborate with cross-functional teams, managing competing priorities and deadlines
• Synthesize primary and secondary research into actionable insights for various stakeholders
• Translate business problems into research questions and turn insights into strategic recommendations
• Upskill National Accounts team members to enrich RFPs and other commercial efforts with insights

Associate, Brand Solutions, Kantar                                                                              April 2023-Feb. 2024

1 of 47 employees selected from a pool of 500+ applicants globally to participate in an international career acceleration program

• Developed focused, short- and long-term brand and marketing strategies for Fortune 500 companies through custom quantitative and qualitative research to increase their brand equity and market share
• Strategized in coordination with the Chief Client Officer to improve regional client and office engagement
• Composed 4+ playbooks and functional frameworks used by teams across seniority levels to decrease friction in day-to-day workstreams and reduce loss-making work by 5+%
• Proved the value of Kantar’s research programs and expertise, selling through and executing an additional $100k+ YTD in custom studies and solutions
• Analyzed and integrated myriad data sources on Excel, SPSS, and other proprietary data-analysis software
• Designed and programmed surveys to deliver high-quality data and answer the core business needs of leading companies in the CPG, Pharmaceutical, Telecommunications, and Food & Beverage industries

Analyst, North America Rotational Program, Kantar                                                  Sept. 2021-April 2023

• Supported teams across Kantar's three Insights divisions: Media (media and campaign effectiveness), Creative (creative and content testing), and Brand (brand guidance and strategy)

Lehigh University, Bethlehem, PA                                                                                               May 2021

Dual Bachelor of Arts in International Relations and Spanish                                                                                                                                                 

Scholarships: National Merit Scholar; Winifred & James J. Duane Sch.; Donald & Dorothy Stabler Sch.

University of Seville, Seville, Spain                                                                                           Spring 2020