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Denver
Jenna James, MS

Jenna James, MS

Full Stack Developer and Digital Marketing Manager

Technology / Internet

Denver, Denver

Social


Services offered

A highly versatile Secure Software Architect and Digital Strategist with 15+ years of experience bridging creative vision, enterprise-level full-stack development, and data-driven marketing strategy. I am considered a high-impact creative and technical leader with the ability to manage the entire digital ecosystem from the initial design brief to the secure, scalable database architecture.I hold a Master of Science in Computer Software Engineering that informs my ability to deliver scalable, secure, and robust web applications grounded in modern architectural patterns (e.g., MVC, APIs) and database management best practices. My expertise is translating complex marketing and business goals into integrated digital products, ensuring stability and security from the front-end interface to the backend system.As a Digital Marketing and Web Manager at the University of Denver, I apply this advanced knowledge daily, governing high-traffic websites, designing complex database connectivity, and using Agile/Waterfall methodologies to lead project execution. My career trajectory has carried me from hand-coding high-volume email campaigns and designing omni-channel assets to managing full-stack e-commerce platforms. This experience demonstrates my comprehensive mastery across the entire MarTech stack.I specialize in Conversion Rate Optimization (CRO), technical SEO, and CRM integration (Salesforce/Pardot), always enforcing rigorous Quality Assurance (QA) and performance standards to maximize business impact and minimize technical debt. I thrive as the critical technical bridge between creative teams, operations staff, and executive stakeholders.

Approximate rate: USD$ 50 per hour

Experience

Architected, developed, and performed secure maintenance on the College of Professional Studies website using modern full-stack frameworks. 

Designed and integrated complex database connectivity to institutional datastores, leveraging advanced backend knowledge and query optimization techniques. This includes RESTful API development.

Prepared comprehensive data reports and dashboards, translating raw data into strategic insights that directly informed Conversion Rate Optimization (CRO) and improved marketing ROI.

Managed vendor relations and in-house employee performance against project goals defined under both Agile and Waterfall planning structures.

Served as the critical technical bridge between creative and operations staff, overseeing the production, distribution, and revision of visual marketing assets.

Directed and executed multi-channel digital campaigns, including advanced email marketing and CRM integrations, utilizing Agile methodologies for rapid iteration and responsiveness to market feedback. 

Governed the establishment and lifecycle of digital asset templates across web and mobile platforms, utilizing deep proficiency in the Adobe Creative Suite and front-end development to ensure technical feasibility, cross-platform responsiveness, and strict brand compliance.

Applied mastery of software architecture patterns to ensure the application is scalable, modular, and built to enterprise-grade security specifications, significantly reducing technical debt.

Applied a full-stack perspective to ensure that all creative output was integrated securely and effectively into the deployed web and mobile applications.

Education

Master of Science, Computer Software Engineering
Regis University

June 2019 - December 2021

I focused on software architecture, secure development, and project management. With this advanced knowledge I am able to ensure that my digital products are maintainable, scalable, secure, and ready for high-traffic environments. By achieving a deep understanding of traditional MVC (Model-View-Controller) models alongside modern software architecture patterns i.e., microservices, component-based design, I can implement the most appropriate structure for any project. I know how to produce code that is modular, scalable, and easily maintained. I also understand common vulnerabilities such as injection attacks or cross-site scripting. I am capable of implementing secure authentication/authorization to protect sensitive customer data captured through marketing channels. I gained a fuller understanding of backend application functionalities, including an expertise in database connectivity, query optimization, data warehousing concepts, and ensuring data integrity.

Bachelor of Arts, Graphic Communications
University of Colorado Denver

January 2010 - May 2014

As a student specializing in Graphic Design and Marketing Communications, I deliberately pursued an expertise in web design, full-stack development, and customer relationship management (CRM). The result was a powerful hybrid skill set that I was already utilizing as a full-time employee. This achievement transcends the traditional roles, positioning myself as a creative technologist capable of owning the entire digital product and marketing lifecycle. The core achievement lies in systematically dismantling the barriers that traditionally separate creative, strategic, and technical departments. I don’t simply design marketing assets; I am able to build the operational systems those assets run on and manage the data that measures their success. This education achievement is not measured by the number of skills I possess, but by the efficiencies I can bring to a prospective team by reducing silos. I speak the language of the designer, marketer, and engineer.
 


 

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