Jeffrey Davis

Practical Public Relations that Works for You

Jeffrey Davis, APR specializes in reputation management, media relations, crisis communications, trust restoration, and social media strategy.

His diverse client base spans transportation and infrastructure, senior housing, insurance, higher education, law firms, and business-to-business sectors.

Expert Crisis Communications Guidance
Jeff has helped clients navigate complex and high stakes crisis PR situations, including:

• Insider trading allegations involving an organization's executive director
• Sexual harassment accusations at a private Maryland school
• A deadly apartment explosion that attracted national media scrutiny
• Mismanagement allegations at a Washington, D.C. attraction
• Fatal incidents at a Western ski resort and Delaware adventure park
• A child abuse conviction at a daycare center
• Carbon monoxide poisoning and death at a Baltimore housing project
• Counsel for U.S. Lacrosse during the Duke lacrosse case

Social Media Innovation
Jeff was recognized as an early adopter in 2008 when the Washington Business Journal profiled his innovative use of a then-new platform — Twitter — for public relations.

He developed social media programs for clients including the Maryland Transportation Authority/Maryland E-ZPass, Hair Cuttery, Smart Balance, MinuteClinic, News Corp. and Boeing.

For Baltimore/Washington International Thurgood Marshall Airport he led the creation of a social media policy and standards for use of social media. For a national association of independent colleges, JD/PR won a PRSA Silver Anvil award for a social media campaign defending the liberal arts.

He headed the social media command center for Baltimore's largest outdoor tourism event, the Star-Spangled Spectacular.

A News-Focused Approach
As a former daily newspaper reporter, Jeff brings journalistic instincts to every campaign.

A three-time president of PRSA’s Maryland chapter, he also serves as chair of the National Press Club's prestigious "Meet the Media" series.

Many remain stuck in outdated PR approaches focused on legacy media outlets and press releases. Jeff is on top of what works and can guide clients through this new PR reality — a practical approach to PR without the fluff and jargon.