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Orcutt
Jeff Chaney

Jeff Chaney

Management and Sales & Marketing Wine Professional

Marketing / Advertising / Public Relations

Orcutt, Santa Barbara

Social

About Jeff Chaney:

A seasoned sales and marketing professional with 16 years of experience in the wine industry, currently serving as General Manager at Paul Lato Wines. Oversees all aspects of the business, including financial performance, direct-to-consumer sales, national and international distribution, and HR functions. Leads the development of long-term strategies, annual sales plans, and operational budgets to ensure sustainable growth and profitability. 

 

Experience

Skilled in DTC marketing, distributor relationship management, and pricing strategies, with a strong focus on enhancing customer experiences and driving efficiency. Passionate about fostering collaboration and innovation to position Paul Lato Wines as a leader in the global wine market. Demonstrated ability to navigate complex sales channels and implement strategic initiatives that deliver measurable results.

Education


California Lutheran UniversityCalifornia Lutheran University

Bachelor of Arts in Communication, Public Relations, Advertising, and Applied Communication

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