Janice Chou

I help brands get the most of their social channels: blending organic and paid social strategies to drive conversion and revenue; transposing brand stories by channel to increase engagement and brand awareness; launching and casting influencer marketing campaigns to maximize ROI; and even stepping behind the camera to film and edit social videos to expand reach.

My marketing career path has largely paralleled the growth of the social media and digital content landscape, from the early FarmVille Facebook days in 2009 to the meteoric rise of influencer marketing in 2020. 

Each algorithmic change and breakout social platform has introduced a fresh challenge and opportunity for me to flex into a new marketing skill:

- At Vince Camuto, I cut my teeth and navigated the new-fangled world of social media marketing with a heavy focus on Facebook, eventually spreading out to include Instagram, Pinterest, and a branded blog.

- At TrueFacet, I dipped into the world of SEO strategy to drive organic traffic and lead generation through the brand's trusted blog and social channels.

- At Ann Taylor, I learned the ins-and-outs of influencer marketing, working with brand ambassadors and content creators to drive revenue through paid social/allow-listing and affiliate business.
 

I have a Bachelor's Degree in Marketing from New York University.