iva keranova

I have a knack for simplifying complexity and seeing what others cannot, without constraints, a project isn’t interesting. Let’s build something elegant!

I have over 12 years of experience in design, with a focus on UX/UI, research, and product design. My expertise spans various industries, including healthcare and AI, where I’ve worked on HIPAA-compliant solutions and integrated AI across applications. I’m skilled in conducting comprehensive research, from user interviews to usability testing, and translating findings into actionable design artifacts like personas, user stories, and journey maps.

I have led cross-functional initiatives to redesign systems and improve workflows, focusing on human-centered design and collaboration. I’m proficient in tools like Figma, Adobe XD, and Miro, and have extensive experience in both component creation and design systems, including transitioning designs between platforms. I’m also experienced in project management, using tools like Jira and Trello to manage timelines and prioritize tasks.

Additionally, I’ve taken advanced courses in systems thinking and human-centered design, which have helped me tackle complex challenges with a holistic approach. Throughout my career, I’ve worked closely with developers, ensuring designs are implemented with precision and quality.

• LinkedIn Learning: Self-guided learning on SVG - Currently
• DesignLab: Advanced Figma - 2024
• IDEO U: Human-Centered Systems Design course - 2023
• Georgia Tech: Certificate in UX/UI - 2020
• Art Institute of Atlanta: Bachelor's in Graphic Design - 2011