Ishmael Asabere

## Analytics Solutions Lead – Business Intelligence (BI) |  Telecel Ghana  
Jan 2024 – Present | Accra, Ghana

Leading enterprise-wide data strategy and BI execution for major telecom operator serving millions of subscribers across Ghana. Helped establish foundation for data-driven decision-making across commercial, network, and finance verticals; positioned analytics as strategic asset.

## Analytics Solutions Lead – Business Intelligence (BI) | Vodafone Ghana  
Oct 2018 – Jan 2024 | Accra, Ghana

Led analytics and IT teams to deliver enterprise-level BI and advanced data solutions for one of Ghana's largest telecom operators, driving self-service analytics, KPI standardization, and data-driven decision-making across commercial, network, and finance verticals. Established Vodafone Ghana's analytics infrastructure as a competitive advantage, enabling real-time decisioning and predictive capabilities that directly supported revenue growth and customer retention strategies.

## Head of Consumer Insights | Dentsu Aegis Network (now Dentsu International)  
May 2016 – Oct 2018 | Accra, Ghana

Led integrated consumer insights strategy and media planning analytics for Dentsu's specialized media agencies (Carat, iProspect, Vizeum) across Ghana and West Africa, supporting performance-driven campaigns for blue-chip FMCG and telecom clients. Positioned Dentsu Aegis Network as data-driven market leader in Ghana's media landscape, with insights-led approach directly contributing to client retention, new business wins, and operational efficiency.

## Senior Executive - Planning & Analytics Management | PHD Media  
May 2015 – Apr 2016 | Accra, Ghana

Delivered tailored analytics and media planning solutions for PHD Media clients, optimizing media strategies and enhancing client service through data-driven planning processes. Enhanced PHD Media's client service capabilities and contributed to business development through data-driven insights and strategic media planning.

## Senior Consultant | Alternative Statistical Consult  
May 2013 – Apr 2015 | Accra, Ghana

Provided specialized statistical consulting for media and advertising firms, improving market research methodologies and delivering predictive insights for data-driven campaign optimization. Delivered high-value statistical consulting that strengthened clients' market research capabilities and campaign performance across multiple industries.

## Head of Research | Viasat Broadcasting Ghana Limited  
Jan 2010 – May 2013 | Accra, Ghana

Directed audience measurement, broadcast research, and commercial analytics strategy for Viasat 1, Ghana's top-tier broadcaster, transforming research function into strategic revenue driver and market intelligence hub. Transformed broadcast research from operational function to strategic asset, directly driving Viasat 1's ascent to top-tier market position and establishing best-in-class analytics for commercial and programming decisions.

## PhD Statistics (Candidate)  
Dominion University College | Accra, Ghana  
Research Focus: Survival modeling in customer churn prediction, computational statistics, and advanced analytics methodologies

## Master of Science (MSc) Statistics  
Regent University of Science and Technology | Accra, Ghana  
Specialization: Statistical modeling, predictive analytics, and quantitative research methods

## Post Graduate Diploma (PGDip) Wireless and Mobile Computing  
Ghana-India Kofi Annan Centre for Excellence in ICT (C-DAC, India) | Accra, Ghana  
Focus: Telecommunications infrastructure, mobile computing, and data systems architecture

## Bachelor of Arts (BA) Mathematics and Statistics  
University of Ghana | Accra, Ghana  
Foundation: Mathematical statistics, computational mathematics, and quantitative analysis