Isaandra Loofbourrow

Self-motivated, bilingual, marketing professional with a proven track record of creating engaging content, cultivating an active community, and executing strategic organic growth. With a passion for delivering results, I am a self-starter who consistently exceeds expectations, drives measurable outcomes, and leads by example to achieve success.

Media Manager at LanguageBird, Remote

Produced high-quality content for social media, including graphics, videos, and copy, which increased social media following by 300%. Designed eye-catching mailings, marketing materials, and website content to enhance brand image and drive engagement among the target audience. Managed a team of marketing professionals, providing guidance and support to ensure the successful execution of marketing campaigns and initiatives. Conducted market research and competitor analysis to identify trends and insights that inform marketing strategies and help position the brand for success. Monitored and analyzed key performance metrics, including website traffic, social media engagement, and conversion rates, to optimize marketing campaigns and drive business growth.

June 2021 - June 2024

Freelance Social Media Manager, Remote

Managed social media channels for clients, creating and curating unique and innovative content to grow and engage their online communities. Created engaging and trending user-generated content for use in paid advertising and organic growth campaigns, helping brands to increase their following and boost their online presence.

January 2020 - June 2024

Digital Marketing Coordinator at CENTURY 21 Award, San Diego

Conducted ongoing analysis and reporting on the performance of our digital marketing campaigns, utilizing tools such as Google Analytics and social media analytics to identify key insights and opportunities for improvement. Developed and launched a successful content calendar program for realtors, providing a steady stream of engaging and informative content to attract and engage prospective clients. Created engaging user-generated content (UGC) for social media to recruit realtors to the brokerage.

September 2020 - June 2021

Marketing Assistant at LendSpark, San Diego

Created graphic materials for the sales team, providing visual aids and presentations to communicate the value and benefits of products and services effectively. Introduced and managed targeted email marketing initiatives, developing customized campaigns that reach the right audience with the right message at the right time.

August 2019 - September 2020

Santa Clara University - Bachelor of Arts, 2019

Major in Communication with an emphasis in Journalism.