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Iana Vinokurov

Iana Vinokurov

Executive, Global Studio + Marketing Operations

Marketing / Advertising / Public Relations

New York City, New York

Social


About Iana Vinokurov:

Strategic and solutions-focused executive with 15+ years leading global creative operations, photo studio management, and marketing workflow optimization for top-tier brands. I specialize in building scalable content systems, aligning cross-functional teams, and driving end-to-end execution from sample coordination to e-commerce launch. With deep expertise in digital content production, process automation, and team leadership, I turn complexity into clarity — delivering creative work at scale, on time, and on budget.

Experience

With over 15 years of experience in creative operations, marketing operations, and studio management, I’ve led large-scale content production and digital workflows for global brands including Calvin Klein, Estee Lauder, Amyris, and Avon. My expertise spans photo studio oversight, e-commerce content lifecycle management, cross-regional sample coordination, and process optimization. I’ve built and scaled global studio systems, implemented AI-driven efficiencies, and managed teams across marketing, creative, and supply chain to deliver high-volume assets with precision and speed. Known for turning disjointed processes into streamlined, scalable operations, I specialize in aligning people, platforms, and production to support business growth and creative excellence.

Education

BBA in Marketing Management with a Minor in Psychology
Zicklin School of Business, Baruch College

Graduated from one of the top-rated business schools, balancing full-time work while financing my education independently.

Developed a strong foundation in marketing strategies, consumer behavior, and business management, with added insights into human psychology to enhance customer-centric decision-making.

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