Hector Ariza

Award-winning design and innovation executive with 20 years of experience transforming billion-dollar brands, delivering market leadership through design, omnichannel strategies, and breakthrough consumer experiences. Proven ability to lead and develop high-performing teams, drive innovation, and elevate brand storytelling across global markets.

Key Competencies:

• Brand Design Strategy and Innovation
• Digital-First Consumer Touchpoint Optimization
• Design Thinking & Team Leadership
• Market Growth & Revenue Impact
• Cross-Functional Collaboration
• Cost Efficiency & Budget Management
• Data-Driven Design Decisions

To me, Strategy, Innovation & Product Brand Design is… 
• Leading visual persona creation to bring to life the target consumers. 
• Developing brand design tools and design strategies. 
• Leading creative brainstorms with cross-functional teams. 
• Partnering with R&E to conceptualize new product and packaging. 
• Iterative design exploration to improve on concept statements and assist with leadership sell in. 

For more than 25 years, I have been at the forefront of brand design, innovation, and product strategy, shaping some of the world’s most iconic consumer goods brands. I’ve led end-to-end design transformations for industry giants like Kimberly-Clark and P&G, ensuring that design is not just an aesthetic function, but a strategic business driver that fuels growth, differentiation, and consumer connection.

I specialize in leading high-performing design organizations and integrating design excellence across innovation, packaging, and brand communications. By embedding Design Thinking into business strategy, I ensure that creative execution aligns with consumer needs, business priorities, and market trends. My approach balances creativity with data-driven insights, sustainability considerations, and evolving consumer expectations, ensuring brands remain competitive and future-ready.

I thrive on fostering cross-functional collaboration between design, marketing, R&D, and leadership teams to bring visionary ideas to life. With a deep passion for elevating and evolving global brands, I drive impact across every consumer touchpoint—delivering cohesive, immersive brand experiences that shape the future of consumer goods.
 

Bachelors Degree in Graphic Design