Heather Tison-Nichols

I pride myself on my abilities to bring people together for common goals. For more than a decade, I navigated the intricate landscape of marketing within the financial sector, where regulatory and compliance guidelines shape daily operations. I successfully led marketing initiatives through various challenges, including multiple mergers and acquisitions, new product and service launches, and the implementation of new websites, intranets, and customer relationship software. 

As much as I enjoyed my role in banking, I chose to pursue an educator position, which has allowed me to give back to my community. This year, I was named Teacher of the Year for creating youth development initiatives in partnership with organizations such as the Chamber of Commerce and Economic Development Commission. These programs have made an incredible impact on students and will continue to drive change in the community. 

I am a community advocate, business professional, and exceptional colleague. I understand the organizational and time management requirements of a fast-paced environment, and I feel very comfortable working with multiple personalities and perspectives to achieve common goals. I look forward to adding value to your team.

Marketing and Management Instructor, 4C Academy, Albany GA
2017-Current

• Promote the 4C Academy’s mission of creating college and career-ready graduates by designing and implementing value-added programs aligned with State CTAE standards and workforce development goals.
• Cultivate and maintain relationships with community stakeholders to ensure the Marketing & Management program meets industry needs. 
• Develop and execute the school’s marketing plan in alignment with initiatives set by the school’s Board of Directors and CEO.
• Manage the Marketing pathway’s work-based learning program. 

Marketing Manager, AVP, Renasant Bank
2015-2017
Marketing Manager AVP, Heritage Bank of the South
2007-2014
CRM Manager, Premier Bank
2005-2007

• Led marketing strategy and brand management efforts, driving corporate initiatives and goals through comprehensive campaigns and strategies.
• Ensured consistent brand identity, messaging, and communication strategies across all organizational endeavors.
• Developed and implemented annual marketing and communications plans, integrating omni-channel marketing strategies for maximum impact.
• Facilitated communication between various organizational divisions and marketing teams to provide necessary support for growth based on market needs.
• Maintained up-to-date knowledge of regulatory guidelines and brand standards to develop compliant advertising and public relations collateral, including design, video, and written content. 
• Managed the organization’s website, social media platforms, email channels, and traditional media outlets.
• Tracked and analyzed campaign results to optimize performance and identify areas for improvement.
• Utilize CRM software for marketing and sales purposes, ensuring effective lead management. Trained team members on CRM best practices.
• Managed marketing budgets and collaborated with market leaders to allocate resources effectively, negotiating advertising and promotional contracts.

Master of Business Administration
Columbus State University, 2016

Bachelor of Business Administration, Marketing
Valdosta State University, 2004