Haig Bedrossian

As a Creative leader, I have built and led organizations that create global campaigns, brand identities, design systems, digital products, commercials, experiences and content for some fortune 500 companies. Currently I work as a Brand Creative Director in big law.

I’ve designed for purpose-led global transformations, breakthrough digital tools, and nuanced campaigns. My experience spans from scalable brand systems to tactile product packaging, digital platforms, and AI-powered storytelling. Whether launching a life-saving app or repositioning a lifestyle brand, I build with clarity, intention, and distinct voice.

Brand Identity & Creative Leadership

• Re‑engineered Johnson & Johnson’s enterprise identity — modular toolkit and cross‑channel pattern‑and‑motion libraries, reduced off‑brand usage 35% and sped campaign launches 40% across Pharma, Consumer, MedTech, Corporate in 12 months.
• Ignited Plivensia’s market debut — journey map, packaging, and omni channel rollout pulled 40% of target RA patients into the support program within six months, outperforming forecast by 15%.
• Recast Ropes & Gray’s big law presence—unified visual identity across web, social, podcast and content‑marketing programs on a centralized AI‑driven platform, surfacing practice-area insights boosting article CTR 28%.
• Opened Creative Mint’s East‑Coast studio — scaled to $5M in 18 months, rebranding consumer‑to‑fintech, and campaigns tuned for Gen Z trend‑seekers, urban Millennials, affluent Boomers, and B2B decision makers. Digital UX Systems & AI Technology
   

Digital UX Systems & AI Technology

• Embedded AI‑augmented workflow at Ropes & Gray — auto‑generated compliant sales presentations, social media layouts, A/B‑tested, and fast‑tracked performers to lift engagement 35%.
• Piloted Wisdom for Kids™ — AI turns children’s quotes into shareable art; every post triggers a $1 J&J donation to Save the Children, netting 15 K shares in Q1 and elevating family‑brand affinity.
• Headlined UX for Fidelity’s advisor‑automation suite — dynamic layout engine and CMS integration let 3,000 advisors self‑brand marketing collateral, hitting 30% first‑year adoption and accelerating portfolio platform uptake 18%. 
   

Team Building & Design Ops

• Scaled a 15‑person hybrid studio at Ropes & Gray — rolled out motion‑graphics upskilling, AI‑powered tooling, and AdobeCS integrated DAM; lifting pulse‑survey satisfaction to “Highly Engaged”.
• Unified cross‑disciplinary squads at J&J — standardized collaborative tools, monthly powwow executive briefings, + team sprint cadence, kept 95% of large programs on schedule.
• Launched global brand‑asset portals for J&J divisions — indexed 8,000+ assets, cut search time 60%, and reduced off‑brand use 25% in four months.

MBA, Design Management — University of Westminster, London, UK

Diploma, Communication/Graphic Design — OCAD University, Toronto, Canada