Errissa Kat

I’m a strategic marketer and global account leader with 10+ years of experience launching and managing omnichannel campaigns across QSR, CPG, and tech sectors. I specialize in turning consumer insights and business objectives into scalable campaigns that perform, from social and programmatic to digital signage and in-store activations.

My track record spans campaigns across the US, UK, Germany, and APAC, delivering measurable results for clients like Reese’s, ExxonMobil, Microsoft Xbox, Logitech, and global QSR brands. I lead with clarity, collaborate across functions, and keep my eyes on performance metrics that matter.

I consistently take ownership of complex marketing initiatives, guiding them from concept to execution—from scaling 7,700+ digital menu boards for a national QSR brand to leading performance media across EMEA and APAC. I manage both creative projects and paid media executions from kickoff to delivery, ensuring alignment across teams, on-time execution, and brand consistency. With a focus on collaboration and performance, I lead with purpose, empathy, and data-backed strategy to drive high-quality results across digital, print, and experiential channels in fast-paced, deadline-driven environments.

I thrive in environments where consumer insight fuels digital innovation—and where collaboration, accountability, and meaningful results drive the work forward.

💡 Specialties:

• Integrated Marketing Strategy

• Paid Media Planning (Social, Programmatic, Search)

• CPG, QSR & Food Service Marketing

• Project Management

• Global Account Management

• Data-Driven Campaign Optimization

• Cross-Functional Project Leadership

• Digital Menu Boards & In-Store Tech

• Performance Analytics & Reporting

STRATACACHE – Irvine, CA (Remote/Hybrid)
Digital Marketing Manager | Mar 2019 – Dec 2024

• Led content coordination and asset delivery for Taco Bell’s national Digital Menu Board (DMB) rollout, overseeing execution across 7,700+ outdoor units and driving a 746% increase in indoor digital conversions.
• Managed end-to-end creative processes for national menu board launches, ensuring brand compliance and timely rollout of POP materials.
• Collaborated with creative, operations, UX, and product marketing to align messaging with GTM launches
• Led User Acceptance Testing (UAT) and live QA processes to ensure flawless execution across pilot and nationwide launches.
• Managed 10–12 new program launches per year, driving brand visibility and contributing to 34% year-over-year sales growth

UNIVERSAL MCCANN – London, UK
Digital Account Manager | Feb 2016 – Dec 2018

• Planned and managed multi-platform digital campaigns across Search, Social, Programmatic, and Display for major CPG brands including Reese’s and ExxonMobil.
• Achieved 6.85% social engagement and 11% video-through rate through precision targeting and creative optimization on Meta and Instagram platforms.
• Drove 142% lift in store visitation via mobile campaigns for ExxonMobil, delivering 9,733 incremental retail visits.
• Used Google Analytics and campaign dashboards to conduct post-campaign analysis and performance reporting.
• Supported training and development of junior team members in campaign planning and execution

INITIATIVE INTERNATIONAL (ICS) – London, UK
Senior Account Manager | Jan 2014 – Jan 2016

• Led integrated campaign planning across US, UK, EU, and APAC, tailoring performance media strategies for Logitech, Speedo, and Hertz.
• Managed 360° marketing activations, including Print, Out-of-Home (OOH), and Event Marketing at global venues such as Cannes Lions.
• Oversaw junior team training and mentorship, fostering skill development in campaign management and media planning.
• Delivered launch campaigns for Logitech G products with emphasis on Twitter amplification and display ad integration.

UNIVERSAL MCCANN GMBH – Frankfurt, Germany
Senior Digital Strategist | Jul 2011 – Dec 2013

• Developed and executed high-impact brand marketing and product launch campaigns for Xbox and Windows Phone across EMEA regions.
• Managed end-to-end media lifecycle from strategy to budget, reporting, and analytics, ensuring on-time and on-budget execution.
• Applied advanced media mix modeling and attribution tools to optimize media spend and increase campaign ROI.

MINDSHARE GMBH – Frankfurt, Germany
Digital Media Planner | May 2010 – Jun 2011

• Designed data-informed media plans for global travel, automotive, and hospitality brands, including Volvo, Tourism Ireland, and Intercontinental Hotels.
• Leveraged audience segmentation and behavioral insights to maximize reach and engagement across display and digital channels.

MINDSHARE – Irvine, CA
Media Associate | Jul 2008 – Apr 2010

• Supported regional media strategies for Land Rover, managing media buys, campaign pacing, and monthly forecasting.
• Collaborated across creative, account, and media buying teams to align KPIs with customer targeting strategies.

PHD Media – Irvine, CA
Assistant Media Planner | Jan 2007 – June 2007

• Supported national and local print and broadcast media planning for the California Lottery.
• Managed campaign operations for Indymac Bank by handling media revisions, resolving billing issues, and ensuring accuracy through internal/vendor coordination.

Bachelor of Arts in Communications – Advertising
Minor in Music – Vocal Performance
California State University, Fullerton