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Fredericksburg
Errica Williams-Henke

Errica Williams-Henke

Director of Marketing |Communications

Marketing / Advertising / Public Relations

Fredericksburg, Gillespie

Social


Services offered

I am a dynamic marketing and communications leader with over 12 years of experience specializing in hospitality and tourism branding. My passion lies in crafting compelling brand narratives that elevate visibility, engage diverse audiences, and build customer loyalty. As I look toward my next role, I am excited to bring these strengths into a Director of Communications or Community Engagement position, where I can shape high-impact messaging and drive organizational growth.

Approximate rate: USD$ 40 per hour

Experience

What sets me apart is my ability to combine creative storytelling, strategic partnerships, and data-driven multi-channel campaigns to deliver measurable results. Unlike others in this space, I’ve consistently led initiatives that double audience engagement and foster lasting cross-property guest retention, enabling brands to achieve above-average growth and recognition. Across my career, I’ve secured national media placements, strengthened destination branding, and developed content strategies that drove double-digit revenue and occupancy growth. My approach focuses on aligning brand vision with operations, elevating guest experiences, and driving steady increases in customer engagement.

Education

BS | Art Institute of California San Diego

Fashion Marketing & Management

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