Ernesto Saladrigas

Expert in D2C & B2B eCommerce Operations | Helping Companies Build & Scale eCommerce & Digital Operations

With over 15 years of experience in managing eCommerce technology and digital marketing for both B2C and B2B companies, Developed expertise in building and scaling successful eCommerce operations. Extensive knowledge of digital marketing tools and eCommerce platforms allows navigating the ever-changing online  business landscape. Possessing a complete understanding of digital business processes and operations, able to streamline operations, drive revenue and create efficiency. Strong interpersonal skills and the ability to lead and collaborate across departments contribute to the success of diverse and highly-functioning teams. Consistently achieved impressive results, including increasing sales, conversion rates, average order value (AOV), and customer lifetime value (CLTV). Innovative, skilled in leveraging AI-driven technologies to optimize website performance. Resourceful, driven, entrepreneurial, and creative problem-solver focused on building high-performing eCommerce operations for sustainable growth. Fluent in English, Spanish and German.

SONNY'S ENTERPRISES (B2B Manufacturing & Distribution) Tamarac FL, 2023/2025

Director of eCommerce

• Led operation of the company's BigCommerce platform, marketing technology, and digital product roadmap.
• Boosted sales 22% by expanding on new shopping channels, automating product data feeds and enhancing site experience, marketing automation, email campaigns, PPC, SEO, and digital merchandising initiatives.
• Leveraged AI driven tools for website optimization, resulting in an 80% increase in YoY website traffic.
• Oversaw online product merchandising and UI/UX improvements to optimize engagement and conversion.
• Directed product development, maintenance, and integration of the eCommerce platform with ERP and CRM systems, in partnership with IT teams and external agencies.
• Managed eCommerce team and 3rd party agency for inbound marketing, paid search and social media.
• Monitored data analytics for key metrics, identify trends, and evaluate the effectiveness of digital strategies.

ASAMBEAUTY US Inc. (German B2C Beauty Brand) Hollywood FL, 2021/2023

Head of eCommerce & Digital Marketing

• Responsible for the development, planning, web and mobile experience and operations of B2C eCommerce website, Amazon brand store, e-retail and all omni-channel & digital marketing initiatives.
• Generated double digit MoM sales growth through new revenue channels, SEO improvements, conversion rate  optimization, and improvements in paid search, performance marketing and operational efficiencies.
• Built and led technology, eCommerce, Marketing, Customer Service teams and managed external agencies.
• Monitored website performance and traffic, using Google Analytics, SEMrush, and other tools.
• Collaborated in cross-department projects related to strategic planning, fulfillment, pricing, reporting, and product development.

INVICTA WATCHES (B2C Retailer) Hollywood FL, 2018/2021

Director of eCommerce & Technology

• Directed daily operations of B2C eCommerce websites. Led  team of digital marketers, web developers, designers, customer service, and external agencies. Managed Shopify and Magento website platforms.
• Increased online revenue by 210% in the first 2 years and boosted conversion by 70% by implementing marketing automation and personalization, AI based search and recommendations, A/B testing and improving usability.
• Led eCommerce project development and roll out of new marketing technologies.
• Expanded omni-commerce initiatives, connecting eCommerce with backend systems and 70+ retail stores.
• Oversaw strategy and execution of email, SEM, SEO, UI/UX, CRO, merchandising and inventory.

SM DIGITAL AGENCY (Digital Services Agency) Delray Beach FL, 2015/2018

Director of eCommerce & Digital Marketing

• Directed D2C eCommerce and digital marketing operations for clients in the US and Latin America.
• Boosted lead generation programs registration rates 35% by adopting programmatic CTA tactics and improving lead generation landing pages.
• Launched and scaled eCommerce stores on Shopify, Shopify Plus, BigCommerce, WordPress and Magento, as well as migration of existing ones. Provided oversight and direction for client eCommerce projects.
• Responsible for client onboarding and education on digital marketing operations, web development, platform functionalities, merchandising, design, content, email, design, SEO, SEM, UI/UX, social media, and analytics.

WATSCO INC (B2B Distributor) Deerfield Beach FL, 2013/2015

Director of eCommerce

• Launched enterprise eCommerce website. Winner of "Best Magento B2B User Experience" Award.
• Led full integration of ERP with eCommerce platform and PIM in collaboration with external agencies.
• Managed eCommerce digital product roadmap, website performance and  UI/UX optimization.

BIKE AMERICA (B2C Retailer) Pompano Beach FL, 2011/2013

eCommerce Marketing Manager

• Guided operations of B2C eCommerce websites. Increased online revenue by 150%.
• Strategy and execution of multi-channel marketing, SEO, SEM and conversion rate optimization.

OWENS & MINOR (B2B & D2C Distributor) Sunrise FL, 2006/2011

eCommerce Manager

• Oversaw daily operations for D2C eCommerce website and managed a team of 7 people.
• Boosted website's sales by 200% within 14 months by improving SEO and SEM performance.
• Managed email campaigns, affiliate marketing, merchandising and web experience optimization.

Education

Bachelor's Degree, Civil Engineering. Havana Technical Institute.

Skills & Qualifications

Bachelors in Engineering