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Eric King

Eric King

Marketing and Sales Expert
California City, California

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About Eric King:

Konica Minolta Business Solutions was my first introduction to the Tech Industry and Silicon Valley. I started as a Shop Tech in Foster City (2006) and was promoted to the field after two months as a Customer Imaging Technician. After numerous vocational trainings, I became the San Jose Print Production and IT Specialist. Three years into my career, I moved across the building into sales. I started as an Account Executive and was promoted to Named Account Executive after a year of proving myself, once again, but in a different department. I later worked for Oracle in Redwood Shores, CA as a Senior Account Manager in Database sales, until launcing my own marketing startup, Silicon Valley Marking, LLC., which I have been running successfully for the past 5 years.

 

Experience

EXPERIENCE

Silicon Valley Marketing, Santa Clara, CA — Partner — VP of Sales and Marketing

January 2017 - PRESENT


 

  • Set marketing priorities and lead the collaboration among internal departments across the company.
  • Collaborated with executive leadership by participating in executive meetings, to develop and meet internal and external company goals while supplying expertise and guidance on sales and marketing projects.
  • Directed all digital marketing activities including the website, social media, mobile app, and email marketing.
  • Managed all media agencies, contract designers, and partnerships. 
  • Created compelling pitches for consumer and trade media. 
  • Developed executive team as thought leaders converting trends and important industry topics.
  • Managed all media agencies, contract designers, and partnerships.
  • Created compelling pitches for consumer and trade media.
  • Developed executive team as thought leaders converting trends and important industry topics.
  • Had strategic approach, logistics, and execution oversight for exhibition and event attendance.
  • Collaborated with sales teams on collateral needs and content.  

Oracle, Redwood Shores, CA — Senior Account Manager

September 2015 - January 2017

  • Managed a team of Business Development Consultants, recruited from the top schools in the country.
  • Managed and closed Oracle CoreTech sales opportunities through forecasting, marketing campaigns, cold calling, market resource allocation, market strategy, and market planning. 
  • Increased pipeline through demand generation and targeted marketing campaigns.
  • Orchestrated and executed marketing campaigns through my BDC’s.
  • Collaborated with the database consulting team on sales strategies and marketing campaigns, resulting in pipeline growth, closed revenue, and destroying my quota. 

AT&T, Portland, OR — Sales Manager

June 2013 - Aug 2015

  • Reviewed and maintained in-store displays, advertisements, and marketing materials.
  • Supervised managerial team and store personnel to meet and exceed assigned goals for customer experience, reputation, sales, service, revenue and productivity. 
  • Consistently demonstrated excellent leadership and coaching to increase profits and efficiency. 
  • Maintained high levels of executive satisfaction by utilizing corporate tools and consistently hitting all company metrics.  
  • Orchestrated sales strategies, employee incentives, and marketing campaigns for new product-lines such as DirecTV bundles and AT&T home security Digital Life. 

Canyon Legal Forms, Nampa, ID — Marketing Director

Jan 2011 - June 2013

  • In charge of company wide promotions and advertising efforts to drive sales and build brand awareness.
  • I put a spot commercial together and had it aired locally. I wasn't sure if radio ads would actually work for us until I heard customers talking about the ad and even people I met would say "oh yeah I heard you on the radio" when I told them I worked at Canyon Legal Forms. 
  • Conducted product research to define our product and its vision, identify our target customer(s), understand our customer's needs and pain points, converted our research into data findings and insights, then used the analysis to guide our product strategy.
  • Orchestrated and executed company wide marketing campaigns.
  • Designed and ordered company swag.
  • Ensured a common message was communicated across every platform.
  • Created digital marketing resources and distributed through mail merge email marketing campaigns.
  • Developed our Business-to-Business marketing strategy, with heavy emphasis on digital demand generation and self-service products.

Konica Minolta, San Jose, CA — Named Account Executive

Aug 2005 - Jan 2011

  • Designed and distributed marketing collateral and distributed in person to prospects and current customer base.
  • Created digital marketing resources and distributed through mail merge email marketing campaigns. 
  • Orchestrated and executed marketing campaigns within my assigned territory.
  • Provided customers with the highest standard of customer service through follow up contact and consultation after the sale to protect and grow market share in assigned territory.
  • Contacted cold and warm prospective customers through a combination of telephone, mail, and digital marketing to land “qualifying” appointments. 
  • Continuously exceeded monthly sales objectives and goals, generating profit, and destroying my quota.

Education

EDUCATION:

University of Southern California: Bachelor of Arts (B.A.), Cum Laude, Political Science

San Jose State University: Bachelor's Degree Psychology

University of California, Los Angeles: Bachelor of Arts (B.A.), English Language and Literature, Global Studies (Minor) 

These certificates were achieved by employees who have worked underneath me. I, myself, obtained a GED from Boise State University at the age of 17 and was hired on by Konica Minolta at the age of 18. I now have 18 years of experience in sales and marketing, and business ownership, which I consider to be a doctoral degree in Corporate America. If I have the need for a college degree, I will then hire 3 choice champions with college credentials. 


 

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