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Donna Hogen

Donna Hogen

Product Manager, Owner, Engineer

Tourism / Travel / Hospitality

Des Moines, Township of Lee, Polk

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About Donna Hogen:

I am a strategic product leader with over 15 years of experience driving enterprise-level initiatives across travel, agriculture, and technology industries. My expertise spans product management, digital transformation, SME in several systems and cross-functional leadership. I thrive in complex, matrixed organizations, where I bring clarity to ambiguity, align stakeholders, and deliver innovative solutions that create measurable business impact. With a strong background in developing enterprise strategies, leading large-scale change initiatives, and presenting to executive leaders, I am passionate about building products that improve customer experience, strengthen competitive advantage, and drive sustainable growth.

Experience

Accomplished product leader with 15+ years of experience managing enterprise-level strategies and digital transformation programs across travel, agriculture, and technology industries. Proven success in leading cross-functional teams, developing and executing product roadmaps, and delivering measurable business impact through innovative strategies, system enhancements, and process improvements. Skilled at presenting, influencing stakeholders, and navigating complex, matrixed organizations to drive alignment and outcomes. Certified Scrum Product Owner (CSPO) with a track record of building customer-centric solutions that improve competitive positioning and operational performance.

Education

I am currently working learning more about AI through online courses.  I recently received my Certified Scrum Product Owner (CSPO), demonstrating expertise in Agile methodologies, product development, and cross-functional leadership.  Previously I earned my Lean Six Sigma Green Belt and a Bronze Lean certification through my previous employeer. I earned my Bachelor of Science in Geography,  with a minor in Aviation, Parks, Recreation and Leisure Services.  

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