Domini Joseph

Visionary product leader with 27 years of experience in search and AI-driven product discovery, specializing in creating advanced search and recommendation solutions for global B2B industrial gas and hardgoods distributer AirLiquid/Aigas. Proven expertise in leading high-performing product management teams and delivering impactful AI-powered search platforms using semantic search, vector search, and GenAI/LLMs. Skilled in developing comprehensive product roadmaps, managing end-to-end product lifecycles, and leveraging customer-centric design and data-driven decision-making to achieve measurable business outcomes.

Product Leader (Senior Manager) – eCommerce Search Airgas/Air Liquide, Inc. – Philadelphia, USA (Jan 2024 – Present)
Drive product strategy, vision, and roadmap for AI-powered search and recommendation platforms across Air Liquide’s global online businesses (US, France, Canada).
Developed a composable, cloud-native search-as-a-service platform integrating advanced AI/ML technologies for enhanced product discovery, personalization, and recommendations.
Manage and mentor a cross-functional team of product managers, data scientists, and ML engineers, advancing multi-modal search capabilities (text, voice, and image).
Led the development of context-aware and conversational search platforms that leverage customer behavioural signals, feedback loops, and content knowledge to deliver best-in-class product discovery, hyper-personalization, and tailored recommendations.
Improved product findability by 35% and conversion rates by 11% through advanced product discovery techniques.
VP of Product and Engineering Commerce Exchange Ltd – London, United Kingdom (2017 – 2023)
Spearheaded the development of an AI-driven search platform called as Searchandizer utilized by leading European online retailers including Staples, Europe.
Delivered personalization features, including relevance tuning, NLP, query intent prediction, and content/collaborative filtering.
Designed and implemented voice and image search capabilities with scalable infrastructure.
Built real-time data ingestion pipelines using online model training and online inference, powering advanced AI-driven product discovery strategies.
Led the creation of search APIs, self-learning search engines for real-time ranking optimization, and search merchandizing tools.
Championed clustering/classification techniques and search relevance improvements, driving conversion rate growth.
E-Commerce Initiatives:
Designed data products using data lakes and warehouses, enabling real-time analytics for eCommerce platforms.
Managed catalog management, site search, order management, user management, and content management systems.
Architected robust security protocols and e-business analytics tools to support AI-powered discovery and navigation.
Director of Software Engineering CXT Software Solutions Pvt Ltd – Bangalore, India (2008 – 2016)
Architected a multi-merchant omni-channel database-driven eCommerce platform adopted by VOW Europe Ltd, UK.
Built an advanced eCommerce search solution using Lucene/Solr.
Created a digital platform for onboarding suppliers, distributors, and logistics providers into the company’s technology ecosystem.
Maintained code quality standards, ensuring timely delivery of enterprise-grade software solutions.
Partnered with executive stakeholders to drive digital transformations and deliver ROI.
Director of Software Engineering InterWorld Corporation – New York, USA (1997 – 2008)
Designed and implemented enterprise eCommerce platforms and site search solutions for 70 plus global b2c/b2b ecommerce clients.
Architected Web Broker, a web load balancing solution, and Enterprise Broker, a middleware integration tool.
Led a team of product managers, designers, and software engineers in delivering a world-class eCommerce and Site Search platform.

Master of Computers – University of Pune, India
Bachelor of Science (Mathematics & Science) – Calicut University, India
eCommerce Strategy & Implementation – Columbia University, New York