DIANA JIMENEZ

I possess over 15 years of experience in the Hospitality Industry, having worked in France, Mexico, and the USA. My expertise lies in revenue management, pricing, distribution, inventory management, Ecommerce strategy, contracting, and new business development. I have a proven track record of generating impressive results and leading teams. I have consistently surpassed goals and achieve substantial revenue growth. I pride myself on my ability to innovate and find new avenues for generating business. With an extensive portfolio of clients spanning the Americas and Europe, I have gained valuable knowledge and expertise in managing Groups and Convention Segments.

Experience

Director of Sales and Catering

Holiday Inn Boston Bunker Hill | Somerville, Massachusetts | April 2022 - May 2023  

• Successfully achieved a 56% year-over-year increase in hotel revenues, surpassing budget objectives for the first time in the past three years
• Established valuable partnership agreements with renowned companies such as LEGOLAND, the Museum of Science, Facebook, Amazon, and Google, negotiating block rooms and events. 
• Developed rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management.
• Acquisition and reactivation of new corporate clients, including Machinex for long-term stays, and notable growth in the B2B segment with W2M, Trip.com, and Hotelbeds, which saw a remarkable increase of over 150% compared to the previous year.
• Spearheaded an impressive +30% boost in sales within the Events and Catering Segment
• Played a crucial role in revenue calls to set pricing and sales strategies for various online channels, including, Ecommerce (Expedia, Booking.com,) Metasearch, Opaque channels like Genius and Expedia Members.
• Provided supervision and guidance to the sales and catering sales staff and reservations team, overseeing their efforts in areas such as rates and dates strategy, client support, action plans, sales calls, and call strategies.
• Contracting of the Key players of Tour Operation, GDS, groups and Caterng.
• Creation of the business plan strategy for 2023 and 2024

Sales Manager

Bostonian Boston Hotel (Millennium Hotels) 4 AAA | Boston, Ma. | December 2021 - April 2022 

• Prospected and develop new group, catering, and transient business opportunities through proactive selling initiatives such the development of new catering menus, acquisition of new corporate accounts like Santander and Citizens Bank.
• Maintained existing business relationships with groups, catering and transient clients and seek repeat opportunities
• Conducted sales presentations to new and existing clients to develop new group, catering, and transient business opportunities
• Negotiated group contract terms in a timely manner in accordance with hotel policies and Millennium Hotels & Resorts protocols
• Attended daily business review meeting and complete pricing evaluation forms
• Completed assigned projects from General Manager
• Organized prospect files by listing information, such as names of officials and plans for conventions, to be used for promotional purposes
• Completed the assigned sales calls per week with existing and prospective clients, including outside, telemarketing, Inhouse site inspections, and client entertainment and log in Delphi.

Director of Sales and Marketing

*Promoted from Belair Cancun- Belair Collection and Resorts -Split Rock Resort 4* Star Hotel Poconos,  Pennsylvania | September 2020 - November 2021 

• Responsible of the setup of the PSM, Channel Manager, and the booking engine through ROI BACK leading platform for hotel's websites and google partner for new acquisitions properties
• Established weekly, quarterly, monthly, and annual Resort Sales and MKT budget for 2020 and 2021 to maximize the revenue
• Set up of the manual of operations for the sales and reservations departments
• Contracting of the KEY Players of the Ecommerce segment and set up of extranets and channel manager
• Contracting of the Key players of Tour Operation and GDS
• Extranet´s training to the reservations and front desk departments
• Introduction of the BelAir Brand to the staff operations
• Creation of the business plan strategy for the Q4 2020 and Q1 2021
• Manage and analyze demand trends in the market, sales blitz and development of new products for Split Rock Resort
• Implementation of the ALL-INCLUSIVE concept including procedure, set up and execution
• Responsible of the Sales Managers of Groups, Weddings, Reservations Team and Marketing Manager.

Director of Sales & Marketing

Bell Air Collection Hotels and Resorts -Hotel Bel Air Collection & Spa Resort 5 Stars I Cancun I | March 2019 - September 2020  

• Developed rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management
• Directed and manage all sales activities to maximize revenue for the hotel
• Actively participated in sales presentations, property tours and customer meetings
• Managed sales coordinators to insure responsibilities are in place and task are competed on time
• Drive share shifting including development of strategies and actions to move share, monitor and revise as needed
• Executed utilization of all brand channels and tools to drive revenue
• Developed of the marketing plan and annual business plan 2019 and 2020
• Actively participated with shareholders in forecasting revenues
• Created the marketing strategy and attended tradeshows, sales trips, community events for staff to participate in order to meet Hotel annual business plan objectives and as assigned
• Conducted daily business review meetings, weekly strategic sales meetings, management meetings and other meetings as required and managed Reservations, Ecommerce and wedding Sales Team.
• Participate in management meetings to include GM Staff meetings, sales meeting, revenue meetings etc

Market Manager

Hotelbeds I Cancun August 2018- March 2019 

• Negotiated and contracting renewal conditions: rate, inventory, offers, release periods, marketing contributions, exclusivity agreements, guarantees, overrides to improve existing commercial conditions of the market ensuring the best available rates and availability for Hotelbeds Clients ) New Properties and Recontacting of existing agreements
• Responsible of the Central America´s KPI´S performance.

Product Manager

Price Travel.com I Cancun | March 2017 - February 2018 

• Responsible of the development of strategies in PriceTravel .com and execution of local marketing tactics
• Improve hotel positioning in local, national, and international markets, monitoring sales and trends of assigned destinations vs booking, Expedia, Despegar, Best Day and HotelBeds etc
• Meetings with Top Hotel ( Gupo Posadas, Grupo IHG, City Express, Marriott,Ostar etc
• In assigned territory and leaders from the hotel industry
• Elaborated work plans of mkt agreements (rappels, over commissions and marketing for the Top hotels of each destination
• Responsible of local events, attendance to public and commercial events of the tourist environment such as Outlets and tourist fairs.

Sales Manager LATAM and USA,

Catalonia Hotels 5 Stars Resorts located in Dominican Republic and Riviera Maya, Mexico  | February 2013 - February 2017 

• Main liaison for USA and LATAM Tour Operator Key Accounts, responsible for overall account management including contracting, negotiation and execution of marketing & media plan and representing Catalonia Hotels International at all major national and international trade shows and exhibits in Americas
• Managed contracting, sales & marketing strategies and payment monitoring for the 6 hotels among Mexico and D.R
• Negotiated and developed marketing programs with partners to enhance hotels performance and -brand image
• Coordinated and assisted trade shows, seminars, educational presentations and webinars which included monitoring and following up with all stakeholders
• Supervised and trained reservations department to ensure that all sales procedures were followed and all agents were properly informed of hotel attributes and new developments, innovations and promotions
• Analyzed and reported sales data and production
• Created promotional materials including press releases, magazine advertising and brochure literature
• Travel and conduct presentations of hotel services and amenities to attract new business for the hotel
• Conduct site tours for tour operators and any potential clients/groups and weekly sales calls to maintain relationship with existing clients and uncover new business client
• Developed sales plans, goals, strategies, and objectives to achieve team goals and revenue objectives.

Sales Coordinator 

Barceló Maya Beach, 5 Stars I Riviera Maya, Mexico | June 2008 - February 2013 

• Preparation of Contracts, BT Contracts, Proposals, Turnovers and Promotions
• Executed big groups and events more over 500 people for 5 hotels, increasing 60 % revenue in Groups and Events Sector in 2014
• Developed assigned market segments and new customer relationships while maintaining existing relationships with assigned accounts and consistently strive to maximize revenue in rooms, public space, food and beverage and ancillary products and services
• Negotiated contracts with customers and commission agreements with third party agencies
• Provided administrative support to the Director of Catering & Sales Manager
• Handled all incoming Catering & Group leads.
• Prepared and send out all correspondence concerning: Contracts, Banquet Event Orders, Banquet Checks and other & conditions within 48 hours of confirmation and payment monitoring
• Prepared and organized all the food and beverage service to groups from Tour Operators and Meeting Planners, up to 300 pax
• Responsible of the organization and execution of events (weddings, dinners, groups, conferences)

Trainee- Group Operations Coordinator

Hotel Park Inn-Radisson Aeroport I Nice, France I April 2004-April 2006 

• Prepared and carry out food and beverage service to groups from Tour Operators and Meeting Planners, up to 300 pax.
• Responsible of the organization and execution of events (weddings, dinners, groups,conferences)
• Assisted in the preparation of mise en place for service as required, in accordance with the requiredhotel Standard.

LANGUAGES

SPANISH -NATIVE

ENGLISH- BILINGUAL 

ECOMMERCE AND REVENUE MANAGMENT 

UNIVERSIDAD POLITECNICA DE MADRID 

January-April  2017 

    INTERNATIONAL HOTEL MGMT

     INSTITUT VATEL NIMES, FRANCE

     January 2004- 2008 

 BACHELOR

INTERNATIONAL HOTEL MANAGEMENT- 

UNIVERSITÉ DE PERPIGNAN, FRANCE

January 2006-2008