Delaney Kern

I am a determined and gritty junior at Wake Forest University, where I am pursuing a degree in Business and Marketing. My passion for understanding consumer behavior and crafting compelling narratives drives my interest in public relations and social media. Outside of academics, I’m an avid golfer and fitness enthusiast, always seeking new challenges both on the course and in the gym. My goal is to combine my skills in marketing with my love for these activities to create impactful strategies that resonate with diverse audiences.

Product Innovation Intern, PNC - Relationship Rewards Team May 2024 - Present

In this role, I have honed my digital and teamwork skills while working on innovative solutions within the Relationship Rewards team. My responsibilities include collaborating with cross-functional teams to develop and implement new product features that enhance customer engagement. I have played a key role in analyzing user data and providing actionable insights that drive product enhancements. My experience here has strengthened my ability to work effectively in a team environment, balancing creativity with data-driven decision-making.

Marketing Intern, Kurt J Lester Summer 2023

During my internship at Kurt J Lester, I focused on brand management and workplace networking. I contributed to the development of marketing strategies that bolstered brand visibility and consumer engagement. Additionally, I had the opportunity to immerse myself in workplace networking, building strong professional relationships that enhanced collaboration and knowledge sharing. This experience has deepened my understanding of brand positioning and the importance of a cohesive workplace culture.

I am currently pursuing a degree in Business and Enterprise Management with a concentration in Marketing at Wake Forest University. My academic journey is complemented by hands-on experience, working in the Office of Student Engagement, where I contribute to enhancing student involvement and campus life. I also serve on the executive team for Jam for Janey, a basketball fundraiser dedicated to honoring a late friend, where I apply my marketing and organizational skills to support this meaningful cause. This semester, I am expanding my global perspective by studying abroad, further enriching my understanding of international business and marketing practices.