Dayana Hansley

Motley Consulting, Dallas, TX

Founder, Operations & Growth Strategist - December 2023 - Present
● Streamline workflows and automate processes to improve efficiency and reduce manual tasks.
● Develop and refine marketing campaigns, enhancing lead generation and conversion rates.
● Implement automated follow-up sequences and CRM integrations to increase customer engagement.
● Identify and integrate cost-effective software solutions, reducing redundancies and cutting expenses.
● Conduct audits to eliminate unnecessary costs while maintaining operational effectiveness.
● Design systems and strategies that support business expansion and increase revenue.
● Develop SOPs and training materials to enhance team performance and consistency.
 

Women’s Real Estate Investors Network (WREIN), Dallas, TX - November 2021 - December 2023

Director of Operations
● Oversaw daily operations, ensuring efficiency across departments and seamless execution of company
initiatives. to align efforts and drive business growth
● Directly impacted the scalability of the company; growing from 3 employees and $1.2 million to 50+
employees and $38 million in revenue, within 3 years
● Developed and executed marketing and sales strategies that increased lead generation, membership enrollment, and overall revenue.
● Created SOPs and implemented automated workflows for internal and external processes to enhance team efficiency and scalability.
● Conducted expense audits and budget optimizations to maximize profitability across departments.
 

Women’s Real Estate Investors Network (WREIN), Dallas, TX - July 2019 - November 2021

Network Operations Manager 
● Designed and implemented automated workflows improving customer engagement and satisfaction.
● Optimized membership retention strategies by refining onboarding, engagement, and renewal processes, leading to higher customer lifetime value.
● Automated key operational tasks, reducing manual workload and ensuring a seamless experience for members and clients.
● Analyzed customer behaviors and operational metrics to refine strategies that directly impacted satisfaction and revenue growth.
 

Sewell Automotive Companies, McKinney, TX - March 2018 - July 2019

Assistant Service Manager
● Managed, organized, and tracked a revolving client-base of 15+ clients on a daily basis
● Communicated service needs to customers while selling high ticket repairs, as needed
● Demonstrated exceptional customer service creating a personalized experience for every customer

Texas Agricultural & Mechanical University, College Station, TX - May 2018
Bachelor of Science in University Studies - Business; Minors in Communications & Leadership Development