David Steinman

I am a marketing professional based in Chicago who has hands on experience managing paid search and social media campaigns, leveraging different SEO and CRM tools, and optimizing ad spend through PPC techniques and consumer behavior analysis. I am proficient in various ad manager platforms such as Google, Amazon and Meta (Instagram and Facebook), and have an advanced Microsoft Excel skillset.

As a PPC Analyst at TrendNation, I overlooked the company's marketing and advertising expenditures, setting budgets for digital campaigns that targeted the e-commerce firm's many Amazon products. Leveraged various advertising mediums within Amazon using paid search and SEO techniques such as keyword targeting to allot us ample digital shelf space in order to drive more sales. I managed a company wide portfolio of over 130 different products (all unique ranging from apparel, to kitchen appliances, to exercise equipment to lawn maintenance) whilst managing a >$1,000,000 budget which drove over $6.5 Million in sales and maintaining an annual ACOS of <20%

As a Growth Marketing Specialist at The Scion Group, I oversaw online advertising for a 129 property portfolio, using mediums including paid search using Google Ads, paid social media ads, SEO, and email marketing. I applied both creative brainstorming with data analysis to evaluate our campaigns and modify them to cater to unique demographics across different markets.

My most recent education was from Indiana University (2016-2021) and my degree was in Media Advertising. My concentration in the media school as advertising, and my specialization was in management. I also have a minor in marketing from the Kelley School of Business.