Dave Reed

Senior Frontend Developer with two decades experience architecting and building responsive, high-performance, and accessible user interfaces. Deep specialization in complex e-commerce ecosystems, translating business requirements into robust technical solutions. Expert in modern JavaScript (ES6+), HTML5, CSS/SCSS, and API integration, with a proven track record of optimizing web performance to enhance user engagement and drive revenue growth.

Engineered and launched custom Shopify Plus themes for over a dozen mid-size e-commerce clients, utilizing Liquid, SCSS, and modern JavaScript (ES6+) to create high-fidelity, performant user experiences.

Developed robust frontend integrations with third-party systems (CRM, ERP, Marketing Automation) via REST and GraphQL APIs, ensuring seamless data flow and streamlined client operations.

Architected custom store locator applications via Mapbox and Google Maps API using React resulting in an increase in in-store sales by over 15%.

Led the complete overhaul of Shopify themes, focusing on mobile-first performance, accessibility (WCAG), and component reusability, which decreased average page load times substantially resulting in a lower bounce rate as observed in GA4.

Implemented custom Google Merchant Center feeds (Local and Supplemental) to improve product data accuracy, contributing to an uplift in organic search visibility for key clients by more than 10%.

• Languages: JavaScript (ES6+), PHP, HTML5, CSS3, SCSS, Liquid
• Frameworks & Libraries: React, jQuery
• Cloud & Tools: AWS, Heroku, Google Cloud, Git, GitHub, Webpack, npm
• Platforms & CMS: Shopify, BigCommerce, WordPress, Magento
• Core Concepts: REST & GraphQL APIs, Responsive Design, Accessibility (WCAG), Performance Optimization, UX/UI Principles