Cleo Bayoud

My name is Cleo Nash Bayoud, but you can just call me Nash. I’m an NYC based digital strategist, fashion enthusiast, self-proclaimed chef, and caretaker of the cutest dog ever!

After earning my B.S. in Kinesiology with a minor in Health Promotion, I taught yoga for a few years. After contributing to the marketing efforts for the non-profit yoga studio I worked for, I discovered a love for marketing.

I decided to pursue an M.B.A. with a focus on Marketing. Throughout my studies and early career, I found myself drawn more and more to the world of digital strategy. Analyzing brand audience data, staying ahead of trends, and crafting content that truly connects with people became my passion.

Now, I bring elements from my educational background and hands-on experience to the copywriting and digital marketing realm, where I focus on crafting meaningful narratives and building vibrant online communities.

Today, I’m a Digital Marketer and Strategist who loves partnering with brands to create content that really connects with their ideal clients. With over seven years of experience, I’ve had the chance to craft social media campaigns that drive results, like organically boosting TikTok views by 7,458% and hitting up to 20% engagement.

I have a deep appreciation for the beauty of language and the creativity that comes with digital marketing. Whether it’s coming up with fresh content ideas, diving into data, or keeping up with the latest trends, I’m passionate about helping brands tell their stories in ways that resonate.

With over six years of experience in social media management, digital marketing, and content creation, I specialize in crafting innovative strategies that drive engagement and growth. At Turning Tides, I managed Google Ads campaigns, increasing website traffic and conversions, and hold a Google Search Certification, ensuring proficiency in paid search strategies. My work has consistently delivered measurable results, including boosting TikTok views by 7,458% and achieving social media engagement rates up to 7%—well above industry standards. With a strong foundation in analytics, audience segmentation, and campaign optimization, I excel at transforming data into impactful storytelling.

I hold an MBA with a focus on Marketing, where I honed my expertise in digital marketing strategies, analytics, and audience engagement. My coursework included advanced classes in digital marketing, market research, and data analysis, equipping me with the skills to assess trends, interpret performance metrics, and craft data-driven strategies. This strong analytical foundation allows me to optimize campaigns, identify growth opportunities, and deliver measurable results across digital platforms.