Claudia Phillips

Digital PR Strategist
Home Solutions (A Three Ships Company) - Raleigh, NC

Led digital public relations initiatives to enhance brand visibility and secure media coverage for partner websites.
• Supported affiliate marketing and daily publishing operations for high-authority partner websites.
• Managed journalist outreach campaigns to secure coverage of partner content at top-tier media outlets, including Airbnb and
Fortune. Maintained close relationships with a variety of high-profile journalists.
• Built and updated comprehensive media contact lists to streamline outreach efforts.
• Performed metrics analysis using tools such as Ahrefs, SEM Rush, Screaming Frog, Majestic, and Moz.
• Monitored competitor performance and executed link reclamation strategies to improve search rankings.
• Pitched data journalism content to enhance media engagement.
 

2022 - 2024
Marketing Associate
Revisn - Raleigh, NC

Developed and executed marketing strategies for a boutique apartment brand, significantly increasing online presence and revenue.
• Created and managed marketing strategies across paid (Google) and organic (Instagram, Twitter/X, Facebook, TikTok, YouTube)
channels.
• Wrote engaging copy for the company blog and email marketing campaigns on a daily basis.
• Increased annual web traffic by 230% through innovative marketing initiatives.
• Supported and managed SEO optimizations on the company website, contributing to a $330k revenue increase for the year.
• Helmed the company’s real estate podcast, enhancing brand engagement and audience reach.
 

2019 - 2022
Communication Consultant 2017 - 2019
Adrianne Robinson Counseling - Raleigh, NC

Enhanced the online presence of a local psychotherapy practice through strategic marketing efforts, resulting in increased client engagement.
• Created and managed the online presence of a local psychotherapy practice through targeted marketing efforts.
• Achieved a 15% increase in clients through effective promotion tactics, including logo designs and social media content production.
• Edited the practice's website and self-taught SEO strategies on a budget to improve online visibility.

Bachelor of Arts, Communication
North Carolina State University, Raleigh, NC, 2019

Concentration in Media, focusing on effective communication strategies and digital media