Rootless storyteller, talent development coach, and creative rebel. I have 8+ years of experience in communication and talent development. Give me a laptop and a coffee flat-rate, and I’ll start strategizing, connecting, and inspiring.
Consultant - Communication & Talent
KOAG April 2016 - at PresentKOAG helps you chisel your brand, refresh your communication strategy, and attract top talent. Our communication experts are specialized in content marketing, digital brand awareness, and creative event organization. If you're struggling to find top talent, our HR advisors can help you finetune your employer brand, update your recruiting technique, and enhance your internal processes.
My mission at KOAG:
➞ Research brand positioning, develop strategy, and create awesome branded visuals and text
➞ Coordinate website development & ensure accurate brand representation
➞ Plan, launch, and track social media channels
➞ Create or enhance employer branding concept
➞ Coach companies on innovative recruiting and talent retention processes
Writer | Content Producer
Quietly Media November 2016 - January 2017Every brand has distribution channels like a blog, newsletter and social. Moreover, every brand needs content to fill these channels. Quietly helps brands and publishers develop data-driven content that focuses on timeless topics to be promoted (and re-promoted) to increase reach, traffic and revenue.
My mission at Quietly:
➞ Write articles for a variety of clients and meet tight deadlines
➞ Provide research-based content on different subjects to meet individual client needs
➞ Cover a wide range of topics like digital marketing, advocacy, politics, sports, health, and culture
University of Cologne August 2014 - March 2016The European Literacy Policy Network. ELINET unifies 77 partner organisations from 28 European countries engaged in literacy policy-making and reading promotion in Europe.
My accomplishments at ELINET/The University of Cologne:
➞ developed and implemented external & internal communication strategies in Europe
➞ created a corporate identity (CI) and marketing collateral
➞ supervised website development
➞ produced content for website, social media channels, marketing and conference supports
➞ handled all press inquiries and nurtured relationships with stakeholders
➞ launched and supervised all social media channels, created digital content strategies
➞ planned conferences, organized and led workshops, spoke at plenaries
➞ oversaw a team of 25 communication officers
➞ initiated monthly performance analysis of all communication and marketing efforts
➞ worked closely with management board, monitored budget
➞ wrote recommendation letters and supported the exit process
Internal Communications Specialist
The Goodyear Tire & Rubber Company July 2013 - January 2014Goodyear is one of the world’s largest tire companies. It employs about 66,000 people and manufactures its products in 49 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.
My accomplishments at Goodyear:
➞ Liaised between HR and company employees to enhance staff engagement
➞ Created, edited, and aired daily TV program on our internal channels
➞ Planned, wrote, designed and distributed monthly newsletters in multiple languages. Doubled the number of prints after two months thanks to highly engaging content.
➞ Co-organized internal events
➞ Reorganized diverse databases for more efficiency
➞ Led an internal renovation project to increase employee satisfaction
➞ Managed promotional merchandise stock and worked with external suppliers
Digital Content Editor & Copywriter
Adamicus GmbH March 2010 - June 2013adamicus is the leading agency in Europe that offers management of digital marketing channels to increase e-commerce sales of fashion and lifestyle products.
Among other things we provide for our clients search engine marketing, search engine optimization, affiliate marketing, dialogue marketing, social media management, display marketing and eCRM.
My accomplishments at adamicus (formerly Netrada Digital Marketing GmbH):
➞ Created advertising content for multiple lifestyle and fashion brands
➞ Managed multiple projects with tight deadlines
Dental Health Institute September 2009 - January 2010The Dental Health Institute is a division of Minimally Invasive Technologies, Inc. DHI was created to address the specific issues of patients with periodontal disease.
My accomplishments at DHI:
➞ Provided administrative support to team
➞ Produced content for website and newsletter campaigns
➞ Developed marketing strategies to acquire new market segments
➞ Helped create a training handbook for new recruits and update the onboarding process
International Management Assistant
Nokia Siemens Networks March 2009 - August 2009Nokia Networks is a multinational data networking and telecommunications equipment company headquartered in Espoo, Finland, and wholly owned subsidiary of Nokia Corporation.
My accomplishments at NSN:
➞ Provided administrative support to the international sales team
➞ Wrote emails and refined presentations in English
➞ Organized travel arrangements
Sariamo GmbH December 2007 - December 2008My accomplishments at Sariamo:
➞ Co-create a tool to enhance foreign language skills of BMW employees
➞ Research and select adequate learning content
➞ Develop pedagogical structure and lessons
Certified Spinning Instructor
2009 - at Present (8 years)
Human Capital Management
University of Munich (LMU)
2011 - 2012
Social Studies and Business Economics
University of Munich (LMU)
2005 - 2011
Business Economics Coursework
2009 - 2010
(1 year) Massachusetts
Graphic Design Coursework
Massasoit Community College
2003 - 2004
(1 year) Massachusetts
* Research brand positioning and develop strategy
* Create awesome branded visuals and text
* Coordinate website development & ensure accurate brand representation
* Plan, launch, and track social media channels