Christine Hoffman

Senior strategic partner and e-commerce professional with 10+ years of experience across in-store sales, digital merchandising, and category management. I've led strategic growth initiatives at Macy's, Amazon and TikTok, working with top brands to drive performance, launch products/brands, ano optimize the customer journey. Known for blending data-driven insights with creative thinking to deliver results in fast-paced, evolving environments. I am an ambitious team member who is eager to learn and invent new, innovative ways, to cater to the ever-changing customer.

Senior Strategic Partnerships Manager TikTok • Full-time

Dec 2024 - Present • 1 yr

New York, New York, United States • On-site At TikTok, I played a pivotal role in driving adoption of social commerce, in addition to leading brand and product launches on TikTok Shop, focusing on skincare, cosmetics, and fragrance. By implementing data-driven strategies and creator-led campaigns, I successfully achieved triple-digit GMV growth year-over-year. My efforts in optimizing assortment and pricing strategies significantly enhanced brand visibility and profitability while fostering strong collaboration across Ads, Marketing, and Operations teams.

Senior Customer Success Manager

Amazon

Feb 2022 - Dec 2024 • 2 yrs 11 mos

New York, United States

Led strategic growth for a $300M+ portfolio of third-party brands in the Consumer Electronics category, acting as a consultant to optimize sales, profitability, and long-term platform success.

Drove category growth through data-backed recommendations on pricing, promotions, inventory, and advertising strategy.

Built and launched performance dashboards and process improvements that improved visibility into Prime Day readiness, logistics/operations solutions, and brand performance optimization.

Influenced cross-functional teams across marketing, operations, and product to resolve selection, availability, and traffic challenges.

Delivered double-digit Yoy growth by aligning seller strategies to key Amazon programs and category initiatives.

Macy's

7 yrs 7 mos

Omni Buyer 

New York, New York

• Ownership of a $110M annual omni business
• Responsible for developing pre-season assortments based on future trends and demand, while also driving in-season business through implementing promotional strategies and building brand authority
• Understand the competitive marketplace to identify white space opportunities and provide suggestions to vendor
• Build meaningful relationships with key partners in the market-partner to drive results through strategic negotiations
• Collaborate and build trust across all levels and functions of the organization to seamlessly execute strategies
• Negotiation, P&L Management 

University of Florida

Bachelor of Science (B.S.), Economics

2010 - 2014