Chloe Cao

Web Designer @ Puget Sound Asthma Coalition

• Redesigned the Puget Sound Asthma Coalition's website in collaboration of the University of Washington Tacoma and the Tacoma-Pierce County Health Department, boosting its online presence and support for asthma initiatives.
• Applied wireframing, layout design, and human-centered design principles, earning positive feedback from 83% of users.
• Conducted research on website requirements and cost comparisons, providing detailed analysis to guide design decisions.
• Worked with public health experts to ensure the content aligned with the coalition’s mission, enhancing awareness and support for asthma initiatives in Pierce County and Washington State.

Design Researcher @ Global Innovation and Design Lab

• Hosted Unboxing Creativity Life Skills Workshop, promoting Double Diamond, ideation, and prototyping, engaging 15 students and boosting social media engagement by 36%.
• Achieved about 77% efficiency gains in brand recognition by employing user-centric approaches, and creating prototypes for a new logo, website layouts, and communication templates.
• Executed design thinking principles to assist 250+ participants in addressing poverty and ALICE issues at the United Way-funded Poverty to Possibilities Summit through ideation, affinity mapping, and prototyping. 
• Promoted inclusive design principles at the Global Innovation and Design Lab, fostering student engagement in community-based projects to enhance undergraduate design research methods and design thinking skills.

Editorial Photographer @ Muse at UW

• Produced high-fashion editorial imagery for Muse at UW, highlighting the fashion and style of University of Washington students.
• Collaborated with club members to create impactful fashion photoshoots, effectively conveying current trends.
• Utilized advanced post-processing techniques to enhance images, ensuring a consistent and polished aesthetic for Muse at UW's social media and fashion editorials.

Photographer @ Make Art with Purpose

• Reported on cultural experiences and art content creation for Make Art with Purpose (MAP) during the summer program at Yonsei University, Seoul, Korea.
• Collaborated with MAP's director, adapting to diverse settings, and creative demands to convey attraction essence and support the organization's mission.

Social Media Coordinator @ Tacoma Community College

• Promoted at least 3 events on social media successfully and enhanced marketing strategies both online and in-person, achieving a 216% increase in student engagement on Instagram, growing the follower count from 200 to over 700.
• Researched audience preferences and current trends to develop engaging text, image, and video content.
• Designed social media posts for updates and changes, ensuring the implementation of effective strategies.
• Analyzed social media metrics to track performance and adjust strategies, improving overall reach and engagement.

University of Washington, Bachelor of Arts - Photo/Media Concentration

• UW Rome Center - Art and Art History in Rome: Materials, Making, Meaning
• Yonsei University - CIEE Yonsei University International Summer School
• UW Tacoma - Minor in Innovation and Design
• Activities and societies: Muse at UW & Husky Taekwondo