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Chaela Krueger

Chaela Krueger

Director of Marketing

Marketing / Advertising / Public Relations

Indianapolis, Township of Center, Marion

Social

Services offered

Dynamic marketing leader with a proven record of transforming brands and boosting digital reputation. Rebranded Brickyard Healthcare’s 24-location company, achieving a 42% increase in online leads through bold, out-of-the-box campaigns. A marathon runner, channeling the same grit and purpose to every professional challenge.

Seo specialist
Digital marketing
Brand management
Campaign manager
Marketing director
Approximate rate: USD$ 50 per hour

Experience

DIRECTOR OF MARKETING

Brickyard Healthcare, Jan 2022 – Present

  • Led the rebrand of GLC, a 2,500+ employee company, into Brickyard Healthcare, coordinating all new marketing materials, brand, online profiles, website, signage.
  • Improved digital reputation from 2.9 to 4.2 average rating across Google, Yelp, and other industry directories
  • Drove a 22% increase in website form submissions strictly tied to organic SEO.
  • Boosted intranet adoption from 12% to 84%.
  • Implemented “BeWell,” and promoted GPTW to help cut turnover in half
  • Collaborated with HR to design new recruitment ads, optimizing careers page resulting in 55% more yearly applications
  • Sourced new vendors to improve reporting and productivity
  • Designed, branded and marketed 3 new sub-brands of Brickyard, emphasising core company initiatives

Education

Bachelor of Science in Business marketing

Eastern Illinois University

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