Catherine Nasserbakht

Brand strategist and design leader shaping identities that don’t just stand out—but stick. Whether revitalizing legacy brands or launching new ones, I blend consumer insights, competitive analysis, and creative execution to craft compelling narratives. My expertise spans brand identity, packaging, and omnichannel storytelling. I thrive in dynamic environments, partnering with strategy, marketing, and production teams to translate business goals into high-impact creative solutions. Passionate about leading teams, I cultivate talent and foster creative excellence, inspiring designers to push boundaries while delivering commercially effective work.

Design Director with 10+ years experience leading high-impact branding design for a wide range of clients. From CPG to lifestyle to hospitality brands I am adept at translating strategic brand vision into compelling consumer experiences across identity systems, packaging, digital, and environmental. Hands-on expertise in Adobe Creative Suite, with a collaborative approach to guiding multidisciplinary creative teams. 

Graduated from Parsons New School Graphic Design program.